Facultad de Ciencias de la Comunicación
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Diseño gráfico como herramienta de visualización en una cartografía audiovisual de la localidad de suba.
Después de realizar un recorrido investigativo por la localidad de Suba, Específicamente en el Barrio Rincón, Además de búsquedas en distintas fuentes tanto Digitales como Literarias, Vemos que en la actualidad, hay pocos ... -
Consumo de fast fashion como influencia emocional en mujeres jóvenes de Kennedy desde pandemia.
In Colombia, a significant increase in the acquisition of clothing has been observed since 2020 compared to years before the pandemic, according to the Diario La República, where they state that fashion consumption in the ... -
La influencia de la música y sus aportes al proceso creativo en los diseñadores gráficos de la FULL.
This work was born both the interest in music and art, both are related to each other as a great source of inspiration (I have a great ability in both parts that I consider important for my life), it is significant for ... -
Narrativas Trasmediales en el Marketing Digital del K-pop: influencia en la Generación Z de Bogotá.
This investigation investigated the articulation between the South Korean government and powerful companies in the music industry to excel globally after different unfortunate events that occurred in South Korea. Starting ... -
Experiencias en disputa: Narrativas de la violencia desde la novela afrocolombiana Qué me busquen en el río
This degree work traces the different types of explicit and implicit violence in the Colombian novel Look for me in the river of the Afro-Colombian writer Adelaida Fernández Ochoa. For this, we used the "Content analysis" ... -
Comparación entre las exclusiones sociales presentes en el anime Shingeki no Kyojin con las de Bogotá, Colombia
In this degree project is analyzed the content of the anime Shingeki no Kyojin, its messages, contexts and symbologies, enabling the understanding of various problems that currently still permeate society, not only ... -
Cambio A-D, plan de medios desde la modernidad
The present investigation proposes an analysis of the academic program of the Faculty of Communication Sciences "COME AND TALK, YOUR MAGAZINE", since the desired scope and visibility is not achieved, since it seeks to ... -
TikTok y su influencia comunicativa en la segunda vuelta de las elecciones presidenciales de Colombia 2022
This research seeks to identify the relationship between the level of education politics present in Colombian society and the influence, specifically in the students from the Distrital and Sergio Arboleda universities, ... -
Uso de las estrategias de comunicación en las campañas políticas a través de Twitter y TikTok a la presidencia en Colombia durante el 2022
Este proyecto de trabajo de grado escrito realizó un análisis del uso de las redes sociales Twitter y TikTok en las campañas políticas en Colombia de los candidatos Gustavo Petro y Rodolfo Hernández en las elecciones ... -
Los cuentos que nos echan las marcas: desarrollo de narrativas transmedia desde el caso de influencer colombiano Juanda Bogotá Colombia 2022
Brands are present in the daily lives of human beings, constantly influencing the development and decisions they make. For a long time, brands have had ambassadors for their image, from characters such as the cowboy for ... -
Análisis del estilo orfebre tairona desde los conceptos básicos del diseño, su impacto en el diseñador gráfico libertador y sus posibilidades en el diseño de marca
This degree project investigates and analyzes the Tairona pre-Columbian design styles, in light of the basic concepts of contemporary design and the importance of knowing them in order to work on them today, taking into ... -
Análisis de caso: percepción del mensaje ambiental del frailejón Ernesto Pérez, personaje de la serie animada cuentitos mágicos, en niñas y niños de 5 y 6 años, del grado transición, estudiantes del liceo moderno san cayetano
Frailejón Ernesto Pérez, a character from the animated series Cuentitos Mágicos, put in the center of the media conversation to environmental communication; the message from him, directed to infants, caught the attention ... -
Diseño página web imago festival – categorías emergentes de la ilustración gráfica
This project shows Imago Festival design web offer which is focused into emergent categories of graphic illustration. Inside this process was developed with the structure of contents linked with social media and their ... -
La ilustración como instrumento de visualización de las experiencias de los estudiantes de diseño gráfico de la FULL en pandemia
Illustration as an instrument of visualization of the experiences of graphic design students of the Fundación Universitaria Los Libertadores (FULL) during the pandemic. It is a graphic design project that aims to generate ... -
Formulación de un plan de negocios para la puesta en marcha de la agencia de marketing y comunicacion addvisory
SMEs are Small and Medium Enterprises, with a not very large number of workers, with an average billing budget. In the vast majority of world economies, these business options become so important that they are considered ... -
Manifestaciones del marketing presentes en la cadena de valor del huevo en el municipio de Chochí
The marketing management within the egg value chain reflects as a sector may have special features embedded within its structure that contribute to sustaining and the competition between them, revealing as within the ... -
Branded Content: Una alternativa para la evasión de la publicidad en los medios de comunicación colombianos
In Colombia, with the revolution of new technologies and globalization, audiences have broader access to information, this is due to the growth of the population with access to satellite TV and the internet. Advertisers ... -
Estrategias y tácticas de mercadeo implementadas para las fiestas Infantiles de servicios completos en el sector de san Victorino de Bogotá
This research lays the marketing strategies and tactics employed by establishments engaged in providing full service children's parties located in the area of San Victorino, Bogota along it describes the marketing ... -
Propuesta de campaña de marketing social, aplicada a la donación de vueltas o cambio en los Supermercados Éxito
Social Marketing is the most appropriate strategy that can induce the change of favorable behaviors that benefit society, as in the case of the donation of returns or changes made by Grupo Éxito in its Éxito supermarkets ... -
Tácticas de venta utilizadas por los comerciantes de ropa Usada en av. Caracas entre calles 49 y 53 y la plaza España, en Bogotá.
This research is carried out with the purpose of identifying the sales tactics used by used clothing merchants on Av. Caracas between Calles 49 and 53 and Plaza España in Bogotá and how they are being implemented by their ...
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