Facultad de Ciencias de la Comunicación
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Comparación entre las exclusiones sociales presentes en el anime Shingeki no Kyojin con las de Bogotá, Colombia
In this degree project is analyzed the content of the anime Shingeki no Kyojin, its messages, contexts and symbologies, enabling the understanding of various problems that currently still permeate society, not only ... -
Cambio A-D, plan de medios desde la modernidad
The present investigation proposes an analysis of the academic program of the Faculty of Communication Sciences "COME AND TALK, YOUR MAGAZINE", since the desired scope and visibility is not achieved, since it seeks to ... -
TikTok y su influencia comunicativa en la segunda vuelta de las elecciones presidenciales de Colombia 2022
This research seeks to identify the relationship between the level of education politics present in Colombian society and the influence, specifically in the students from the Distrital and Sergio Arboleda universities, ... -
Uso de las estrategias de comunicación en las campañas políticas a través de Twitter y TikTok a la presidencia en Colombia durante el 2022
Este proyecto de trabajo de grado escrito realizó un análisis del uso de las redes sociales Twitter y TikTok en las campañas políticas en Colombia de los candidatos Gustavo Petro y Rodolfo Hernández en las elecciones ... -
Los cuentos que nos echan las marcas: desarrollo de narrativas transmedia desde el caso de influencer colombiano Juanda Bogotá Colombia 2022
Brands are present in the daily lives of human beings, constantly influencing the development and decisions they make. For a long time, brands have had ambassadors for their image, from characters such as the cowboy for ... -
Análisis del estilo orfebre tairona desde los conceptos básicos del diseño, su impacto en el diseñador gráfico libertador y sus posibilidades en el diseño de marca
This degree project investigates and analyzes the Tairona pre-Columbian design styles, in light of the basic concepts of contemporary design and the importance of knowing them in order to work on them today, taking into ... -
Análisis de caso: percepción del mensaje ambiental del frailejón Ernesto Pérez, personaje de la serie animada cuentitos mágicos, en niñas y niños de 5 y 6 años, del grado transición, estudiantes del liceo moderno san cayetano
Frailejón Ernesto Pérez, a character from the animated series Cuentitos Mágicos, put in the center of the media conversation to environmental communication; the message from him, directed to infants, caught the attention ... -
Diseño página web imago festival – categorías emergentes de la ilustración gráfica
This project shows Imago Festival design web offer which is focused into emergent categories of graphic illustration. Inside this process was developed with the structure of contents linked with social media and their ... -
La ilustración como instrumento de visualización de las experiencias de los estudiantes de diseño gráfico de la FULL en pandemia
Illustration as an instrument of visualization of the experiences of graphic design students of the Fundación Universitaria Los Libertadores (FULL) during the pandemic. It is a graphic design project that aims to generate ... -
Formulación de un plan de negocios para la puesta en marcha de la agencia de marketing y comunicacion addvisory
SMEs are Small and Medium Enterprises, with a not very large number of workers, with an average billing budget. In the vast majority of world economies, these business options become so important that they are considered ... -
Manifestaciones del marketing presentes en la cadena de valor del huevo en el municipio de Chochí
The marketing management within the egg value chain reflects as a sector may have special features embedded within its structure that contribute to sustaining and the competition between them, revealing as within the ... -
Branded Content: Una alternativa para la evasión de la publicidad en los medios de comunicación colombianos
In Colombia, with the revolution of new technologies and globalization, audiences have broader access to information, this is due to the growth of the population with access to satellite TV and the internet. Advertisers ... -
Estrategias y tácticas de mercadeo implementadas para las fiestas Infantiles de servicios completos en el sector de san Victorino de Bogotá
This research lays the marketing strategies and tactics employed by establishments engaged in providing full service children's parties located in the area of San Victorino, Bogota along it describes the marketing ... -
Propuesta de campaña de marketing social, aplicada a la donación de vueltas o cambio en los Supermercados Éxito
Social Marketing is the most appropriate strategy that can induce the change of favorable behaviors that benefit society, as in the case of the donation of returns or changes made by Grupo Éxito in its Éxito supermarkets ... -
Tácticas de venta utilizadas por los comerciantes de ropa Usada en av. Caracas entre calles 49 y 53 y la plaza España, en Bogotá.
This research is carried out with the purpose of identifying the sales tactics used by used clothing merchants on Av. Caracas between Calles 49 and 53 and Plaza España in Bogotá and how they are being implemented by their ... -
La percepción de las agencias publicitarias sobre los profesionales de publicidad y mercadeo en bogotá
With the present work of investigation, we want to know what is the perception and point of view that the most recognized and experienced advertising agencies has about the profile and also the competences of advertising ... -
Congruencia entre la percepción de los atributos de Mr. Tea en los jóvenes universitarios y los contenidos presentados en la publicidad
The research on the perception of the attributes of Mr. Tea university students in female and male stratum 3 and 4 of the city of Bogota, in front of the consistency of the contents presented in advertising, presented ... -
Posicionamiento de la universidad Santo Tomás y la universidad Del rosario percibido por los estudiantes que cursan grado once de Los colegios liceo psicopedagógico el carmelo, la institución Educativa las villas y teaching and tutoring college of Colombia
Through this project we present the knowledge and skills acquired throughout our academic education in the areas of advertising and marketing. This aims to understand the positioning of the Universidad Santo Tomas and ... -
Contribución de la imagen, como construcción narrativa y de memoria en el aprendizaje de la literatura costumbrista colombiana
What is sought with this project is to propose a graphic piece that can spread the cultural and historical knowledge of Colombian costumbrista literature in schools. Throughout the investigation, it will be possible to ... -
Familia tipográfica “thrasher”
Many things in life need a complement. In everyday life we see how opposites attract and a balance is generated in life. For this specific case, two problems arose that had to become partners (not exactly since today, they ...
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