Comunicación Social y Periodismo
URI permanente para esta colecciónhttp://hdl.handle.net/11371/53
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Ítem Análisis de los sesgos ideológicos en la cobertura de la Revista Semana sobreel Gobierno de Gustavo Petro.(2024-09) Fuentes Rojas, Yeimi Lorena; Avilan Salamanca, Juan Camilo; Urrutia Mora, EmilianaEste trabajo de grado ha abordado la investigación sobre los sesgos ideológicos enlacobertura de la Revista Semana sobre el presidente Gustavo Petro durante el periodo 2022- 2024 es de vital importancia debido a la influencia que los medios de comunicación tienenenlaformación de la opinión pública y en la percepción de la política en Colombia. El objetivoprincipal fue identificar y analizar los patrones discursivos y visuales que pudieran evidenciar tales sesgos. Utilizando una metodología mixta que combinó enfoques cualitativos, se empleó el análisis crítico del discurso (ACD) basado en los métodos propuestos por Ruth Wodak y Michael Meyer. Estas herramientas permitieron desentrañar las estructuras de poder y las ideologías subyacentes en el lenguaje mediático. Además, se consideraron las teorías de Roland Barthes sobre mitologías y la teoría de la aguja hipodérmica de Harold Lasswell para entender cómo los medios pueden influir en la percepción pública. Este enfoque se complementa con las ideas de Van Dijk sobre el control de la mente y el poder, y las nocionesde Gramsci sobre la hegemonía cultural. Los principales resultados revelaron un patrón consistente de representación negativadel presidente Gustavo Petro, donde los elementos discursivos y visuales utilizados por la Revista Semana reforzaron narrativas que podrían influir negativamente en la opinión pública. Se observó una tendencia a enfatizar aspectos controvertidos y a minimizar logros y políticaspositivas. La conclusión más relevante de este estudio es que la Revista Semana, a través de sus prácticas discursivas y visuales, contribuyó a la construcción de una percepción sesgada del presidente Gustavo Petro, lo cual subraya la necesidad de un periodismo más equilibradoycrítico que permita una mejor comprensión de la realidad política.Ítem Explorando el Lenguaje Emoji en el Aula: Desarrollo de un juego de mesa ‘Emoji Flash' como herramienta facilitadora de la comunicación y la interacción.(2023-12-20) Garzón Diaz, Leidy Carolina; Urrutia Mora, Emiliana; Hernández Perilla, Jorge Mario , Co-directorLa presente tesis de maestría tiene como intención responder a la pregunta problema: ¿Cómo se pueden incorporar emojis en entornos educativos, con el propósito de mejorar los procesos expresivos y comunicativos en la relación profesor-alumno? La justificación de esta investigación se fundamenta en un enfoque mixto y cualitativo, llevado a cabo tanto entre jóvenes como adultos, con la participación de un total de 316 sujetos distribuidos en grupos demográficos específicos. La metodología principal adoptada incluye la realización de una encuesta sobre el uso del lenguaje emoji y el desarrollo de un focus group compuesto por 13 estudiantes y 1 docente. Los hallazgos de la investigación revelan que los emojis desempeñan un papel significativo al fortalecer el trabajo colaborativo y funcionan como elementos de identificación tanto entre los estudiantes y el docente. Este estudio contribuye al entendimiento de la utilidad de los emojis como herramientas pedagógicas en el contexto educativo, proporcionando una base para futuras investigaciones y prácticas en el campo de la enseñanza y el aprendizaje. Como resultado, se desarrolla un juego de mesa que integra materiales y recursos diseñados para estudiantes y docentes, incorporando instrumentos creativos basados en emojis con el objetivo de enriquecer los procesos de comunicación y expresión en el ámbito educativo.Ítem Leer y comunicar: un análisis del plan lector en el desarrollo de habilidades comunicativas en estudiantes de grado décimo y undécimo.(2023-12-10) Rodríguez Preciado, Paula Nathalia; Gordillo Aldana, Claudia SolanlleEsta intervención investigativa pretende influir en el fortalecimiento de los hábitos lectores de los estudiantes, desde la autonomía y selección de lecturas, de forma en la que entiendan la lectura como una herramienta de construcción de conocimiento, reproducción de la historia y realidad, generación de escenarios fantásticos, reflexión de problemáticas sociales, y fomento de la creatividad. Por medio de la contribución al enfoque de desarrollo de habilidades comunicativas que se les dan a las propuestas de lectura, comprendiendo que son esenciales para la interacción y construcción social (Ministerio de Educación Nacional, 2022). Adicionalmente, busca la visibilización de estrategias dinámicas de interacción entre las partes de planeación, ejecución y recepción de los programas de Plan Lector donde las posturas de los docentes y estudiantes se complementan para establecer nuevas propuestas de mejora para el hábito lector.Además, plantea un campo multidisciplinar, en el que la educomunicación se presenta como integración estratégica para el análisis de las habilidades comunicativas, teniendo en cuenta que la capacidad de comunicarse es esencial para el desarrollo personal, académico y social; por lo que, desde este enfoque se pretende ir más allá de la transmisión de información, de forma en la que los estudiantes construyen conocimientos desde la lectura y la interacción dialógica; dando protagonismo y visibilidad a las necesidades de los estudiantes frente a sus procesos de aprendizaje, de forma que contribuyan a la planeación y ejecución de sus clases de Plan Lector, pues así tendrán una mayor motivación en su hábito lector y en la optimización de sus comunicaciones.Ítem Prácticas Comunicativas: Bandas de Tropipop llegan a la generación Z(Fundación Universitaria Los Libertadores. Sede Bogotá.) Agudelo Camacho, Catalina; Palencia Triana, César AugustoIn this degree work, the communicative practices employed by the Tropipop bands are investigated in depth with the objective of establishing effective connections with generation Z. Tropipop bands in order to establish effective connections with the Z generation. It analyzes how these musical communication strategies to capture the attention and interest of this specific audience. specific audience. The evolution of communicative practices in the context of Tropipop is addressed, highlighting the importance of synchronization with contemporary cultural and technological trends. A through an interdisciplinary approach that combines elements of sociology, psychology and communication, we seek to understand how these bands manage to build meaningful connections with the Z generation, identifying patterns and successful strategies in the field of tropipop music.Ítem Experiencias en disputa: Narrativas de la violencia desde la novela afrocolombiana Qué me busquen en el río(Fundación Universitaria Los Libertadores. Sede Bogotá.) Hernández Pardo, Paula Andrea; Gordillo Aldana, Claudia SolanlleThis degree work traces the different types of explicit and implicit violence in the Colombian novel Look for me in the river of the Afro-Colombian writer Adelaida Fernández Ochoa. For this, we used the "Content analysis" as a qualitative research methodology, in which the categories are related: "territory" (Robledo, Nates, Robayo), "body" (Blair, Segato, Le Breton), "discourse" (Foucault, Van Dijk), "banishment" (Haesbaert, Grove). At the same time, this analysis has been woven with the narration of facts intertwined with fiction about the municipality of Trujillo (Valle del Cauca) in the 1990s. that raises questions about the armed conflict, women, the media, the State, communities and the history of our country, a pertinent reflection to think about literature from the social communication studies.Ítem Comparación entre las exclusiones sociales presentes en el anime Shingeki no Kyojin con las de Bogotá, Colombia(Fundación Universitaria Los Libertadores. Sede Bogotá.) Arteaga Beltrán, Luisa Fernanda; Ortiz Porras, Juan Pablo; Avendaño Colorado, Cristian Giovanny; Balán, Laura MarcelaIn this degree project is analyzed the content of the anime Shingeki no Kyojin, its messages, contexts and symbologies, enabling the understanding of various problems that currently still permeate society, not only in Japan, but worldwide. That said, we point out that the focus of the research is to identify social exclusions, such as xenophobia, abuse of power, inequality and racism within the content of the series, analyze them and compare them with the Bogota reality. For the field of communication it is relevant to execute observation techniques that decipher sources of information and symbols within the contents of audiovisual products, in this case the argument of SNK (Shingeki no Kyojin), which are effective and truthful in the framework of science, making their correct analysis and understanding. It is worth saying that the development of this research will be possible from the understanding of arguments presented by various authors, such as Piñuel (2002) from the concept of content analysis, and Cobos (2010) with his explanation on the Latinization of anime as a consequence of globalization. It is this knowledge that contributes to the realization of this degree project, helping to decipher the hidden messages and similarities with the Bogota reality, because as mentioned above, social exclusions are a global problem and equally, SNK production works with themes that go beyond entertainment and connect with the reality of humanity, understanding the role of audiovisual communication as a transmitter of messages that through various elements and creativity, brings its audience closer to truthful situations.Ítem Cambio A-D, plan de medios desde la modernidad(Fundación Universitaria Los Libertadores. Sede Bogotá.) Vargas Téllez, Valentina; Sánchez Bernal, Brayan Nicolas; Escobar Romero, JoseThe present investigation proposes an analysis of the academic program of the Faculty of Communication Sciences "COME AND TALK, YOUR MAGAZINE", since the desired scope and visibility is not achieved, since it seeks to propose new communication strategies with innovation in narratives. sound and audiovisual to reach present and future generations with topics of academic interest. Therefore, the project of this research on "COME AND TALK, YOUR MAGAZINE", is a new alternative to apply teaching, through a communication strategy and the realization of a media plan applied to social networks and virtual channels, so that knowledge can be transmitted massively, and have a greater impact. In this way, it seeks to facilitate and transform the traditional scheme managed in the program, providing a broader, more creative, dynamic and innovative content that broadens the level of knowledge in the human being and the program itself.Ítem TikTok y su influencia comunicativa en la segunda vuelta de las elecciones presidenciales de Colombia 2022(Fundación Universitaria Los Libertadores. Sede Bogotá.) Velásquez Carrillo, Liseth Natalia; Villamil Leguizamón, Karol Nathalia; Buitrago, Luis FranciscoThis research seeks to identify the relationship between the level of education politics present in Colombian society and the influence, specifically in the students from the Distrital and Sergio Arboleda universities, when consuming the new digital communication in times of presidential elections, taking into account the increase in the management and consultation of information within social networks in TikTok special. It is intended to determine the influential factors in political education, through the TikTok platform, in young Colombians between 15 and 25 years of age. For this, it is used to this population group from the city of Bogotá, since the capital of the country is the epicenter of multiple universities and the protagonist of social development, where relevant socio-political events. As a result of the pandemic, many Colombians began to adopt new habits of access to information and entertainment, mainly resorting to social networks, according to results of the Great National Survey carried out by the newspaper El Tiempo, in conjunction with the Universidad del Rosario (2021) reflecting that young people between the ages of 18 and 32 perceive the social networks as the institutions in which they trust the most. From this perspective, for many young people, digital platforms have allowed to understand the legislative dynamics and participate in them. However, it is a tool that can play against, given the high flow of information that can be found there find first hand.Ítem Uso de las estrategias de comunicación en las campañas políticas a través de Twitter y TikTok a la presidencia en Colombia durante el 2022(Fundación Universitaria Los Libertadores. Sede Bogotá.) Guarín Vargas, María Natalia; González, AndreaEste proyecto de trabajo de grado escrito realizó un análisis del uso de las redes sociales Twitter y TikTok en las campañas políticas en Colombia de los candidatos Gustavo Petro y Rodolfo Hernández en las elecciones del 2022, caracterizándose por el uso de novedosas herramientas del mundo digital para crear contenidos interactivos que de alguna manera generaran un impacto en los colombianos. En esta investigación se planteó determinar las diferencias en cuanto al impacto de las tácticas utilizadas en redes sociales durante las campañas políticas de Gustavo Petro y Rodolfo Hernández en las elecciones presidenciales de 2022, así como la influencia de estos contenidos por medio de la descripción de las propuestas de comunicación dentro de sus campañas, un análisis de contenido de las redes a estudiar y a través de una encuesta de percepción a votantes. En este proyecto se analizaron los datos entre el 29 de abril de 2022 y el 19 de junio del mismo año utilizando una metodología mixta que permitiera obtener datos cualitativos y cuantitativos en la investigación, esto permitió tener mayor exactitud en los resultados, dónde se encontró que: Gustavo Petro lideró el impacto en las plataformas digitales, que estas son un factor importante en las campañas electorales, aunque no son el motivo decisivo del voto en los ciudadanos y que estas plataformas son tan importantes como los medios tradicionales, dejando claro que las plataformas digitales han llegado para quedarse y los próximos candidatos deben tenerlas presentes en el desarrollo de sus estrategias de comunicación.Ítem Análisis de caso: percepción del mensaje ambiental del frailejón Ernesto Pérez, personaje de la serie animada cuentitos mágicos, en niñas y niños de 5 y 6 años, del grado transición, estudiantes del liceo moderno san cayetano(Fundación Universitaria Los Libertadores. Sede Bogotá.) Pava Riaño, Paula Angelica; Luque Enciso, DeyaniraFrailejón Ernesto Pérez, a character from the animated series Cuentitos Mágicos, put in the center of the media conversation to environmental communication; the message from him, directed to infants, caught the attention of adults and adolescents, who found in their peculiar information and entertainment content. However, the target audience for this content is the very essence of their development, since it is to them that the message is directed: Taking the above into account, it is necessary to investigate the perception that a sample of subjects in the ages included as the target audience of this character, have on the message that the Frailejón Ernesto Pérez sends; all this, through the development of playful interviews, the creation of a perception evaluation model and a model of content analysis, applied to pre-selected content from the animated series Cuentitos Magical and the voluntary participation of girls and boys, students of the transition grade of the San Cayetano Modern High School.Ítem Características de una pieza radio-educativa y/o radiofónica dirigida a una audiencia infantil(Fundación Universitaria Los Libertadores. Sede Bogotá.) Cuadros Gómez, Manuel Eduardo; Rodríguez Rodríguez, Cyndy Johanee; Cuesta Moreno, Oscar JuliánThe research comes from results that has like objective to establish the characteristics necessary that a radio-educational product must to have to use on the primary class rooms. It developed three structured questionaries with opened and closed questions trying to determinate the characteristics necessary for a radiophonic piece, like a second point were perfomed three structured interviews to experts on sociology, psychology and children’s radio content. The obtained results threw the radiophonic likes of the child population, the posible uses of the radiophonic piece inside school spaces and the characteristics that must to be evident on a radio-educational product with intending to join the children on their formation process.Ítem Modelos de juventud identificables a partir de contenidos difundidos por el periódico el espacio en seis hitos(Fundación Universitaria Los Libertadores. Sede Bogotá.) Cobo Contreras, Lady Stephanie; Gómez Varón, Iván; Vásquez, Lina Paola; Pinilla, AlexisThis thesis work was performed in order to determine the social, cultural, and economic policies that contributed to the transformation of youth models from the 60s until 2006, the font chosen for the analysis of transformation was Space newspaper. The methodology used to conduct the research was the analysis of documents and images in order to respond to our goal, the findings have uncovered the factors influencing young people and that led to its transformation.Ítem Análisis del lenguaje no verbal de Eduardo cañas estradacampaña evangelística valledupar en 2010(Fundación Universitaria Los Libertadores. Sede Bogotá.) Ibagón Guerrero, Eduardo Andrés; Castillo Mullirejo, Norma ConstanzaThis paper presents synthetically nonverbal communication skills of Mr. Eduardo Sebastián Estrada Cañas, pastor of Fountain of Eternal Life, embracing the positivist approach and based on the functionalist theory of one of its leading figures, Mark Knapp, principal compiler theories of human communication. In his book nonverbal communication, body and the environment (1982) contains several studies Knapp arranging them into three main categories paralanguage, kinesics and proxemics of which will become a practical application based on a video of an evangelistic campaign by Eduardo Cañas in 2010 in the city of Valledupar (Cesar), analyzing and subsequently describing body movements, tone of voice and the closeness that the leader has with his parishioners turn and how they respond to these messages. The framework or context for understanding all their verbal and nonverbal neopentecostal movement to which the congregation belongs since 2003 and for which the number of their congregants has grown over the last 10 years almost seven times what he had achieved in 27 years.Ítem Verbo amplio, popularidad grande, el discurso como herramienta de una imagen impermeable(Fundación Universitaria Los Libertadores. Sede Bogotá.) Maya Vanegas, Yenny Alejandra; Palacios Moreno, José Javier; N, AFormer President of the Republic, Álvaro Uribe Vélez, made use of various discursive strategies during his first term in office (2002-2006), who demonstrated their effectiveness to hold onto power and achieve reelection. This paper compiles research that analyzes the speech by former President, in the first chapter takes the figure of Alvaro Uribe as a man, family issues and as a public figure, there is a brief overview of its political path and influences took over his life. The second chapter is evidence that Uribe work conducted in social policy by linking it with the democratic security policy and a third chapter covers the analysis and description of the most significant components of his speech, they are: protection of the people and recovery of the territory through the relentless struggle and force armed to defeat terrorism, development, progress, equity and social justice in education by increasing coverage, bank loans and recovering territories and political force, with a deep country love, proposing "work, work and work" with the result of self-sustainability and with the direct participation of the people. The methodology is qualitative research, interpretive-hermeneutic proposed by Sandoval. Discourse analysis that former President Uribe delivered over the first term, was made based on studies and analysis of the author Teun Van Dijk, who has conducted several analyzes of the discourse on various social and political events. Within the analysis of speeches demonstrates an authoritarian political and charitable time, selling to Colombian clearly the idea of a common enemy and that is responsible for the poverty of an entire country. On his agenda are crucial elements appropriated as his Democratic Security Policy, Investor Confidence and Social Cohesion, which will then change for Social Policy.Ítem Usos y desusos del silencio en el museo nacional(Fundación Universitaria Los Libertadores. Sede Bogotá.) Restrepo Osorio, Diana Carolina; Saab, AlfredoEl problema a tratar en esta investigación es el significado del silencio en la entrada del Museo Nacional de Colombia, porque es primordial resaltar la importancia del silencio en los procesos comunicativos y a su vez destacar espacios culturales dentro del marco de la significación del silencio. Es así como desde el enfoque del periodismo cultural, el silencio del museo hará un contraste con el entorno ciudadano en el cual se encuentra ubicado. Con lo anterior se caracterizarán los diferentes lenguajes que intervienen en la construcción del significado de Silencio en la entrada del museo y se cumplirá con el objetivo principal del proyecto, que consiste en determinar el sentido del Silencio en un sistema comunicativo, para la entrada del Museo Nacional de Colombia.Ítem Evolución e impacto de las emisoras comunitarias en la provincia de Ubaté(Fundación Universitaria Los Libertadores. Sede Bogotá.) Torres Orjuela, Nelly Sthepanie; Guzmán, Hugo Alejandro; Ardila, HermogenesOn many occasions in the community of Ubaté, radio stations have been established with the aim of informing the population, but they stop transmitting for some time, after being positioned in the market, affecting the community that is used to hearing it daily through different reasons, as a result it leaves the population de-communicated. In Ubaté there have been stations that have achieved success, others that have not, because this affects the community, it is important to analyze its evolution in order to find a valid reason for such a problem, as well as investigate the different contexts in which are developed and thereby find solutions so that the community does not continue to be affected.Ítem Estudio crítico del discurso: acciones políticas de los indígenas del cauca en los contenidos periodísticos del periódico el tiempo (1971, 1991 y 2012)(Fundación Universitaria Los Libertadores. Sede Bogotá.) Rodríguez Mayorga, Juan Sebastián; Silva Lievano, EdilsonThe incidence of the mass media on the diatribes of the public sphere and politics is a constant in democracies, as it is in the construction of the social discourse, recognition and achievement of rights and historical memory. Having Taking this premise into account, this paper focuses on analyzing the informative discourse and editorial used by the newspaper El Tiempo to refer to three key political actions in the indigenous movement of Cauca and the events related to them, within the framework of the internal armed conflict in Colombia: 1971, when the Regional Indigenous Council of the Cauca; 1991, the year during which the Quintín Lame Armed Movement was demobilized; and july 2012, a period in which the indigenous protests, carried out by de facto means, were made visible in against the war in their region.Ítem Legom comunicaciones s.a.s.(Fundación Universitaria Los Libertadores. Sede Bogotá.) Gómez Rojas, Yenny Paola; Letrado Robles, Glendy Ximena; Chávez Rojas, Juan SebastiánLEGOM COMUNICACIONES S.A.S., is a company that was born to from the absence of companies in favor of mitigating and eradicating conditions that affect teachers in their daily work, in addition to of the little offer to cover the needs in communication of educational centers in the city of Bogotá. We seek to eradicate psychosocial risks in institutions private educational institutions, while we work on improving climate and culture, making use of innovative methodologies that guarantee the resolution of conflicts and the increase of productivity through organizational well-being and satisfaction of the collaborator. We will work from diagnoses and methodological activities that, will be the sources of our income; in addition to activities such as organizational coaching and climate measurements, culture and organizational well-being. Our entrepreneurial team is made up of Yenny Paola Gómez Rojas and Glendy Ximena Letrado Robles, students of Social Communication – Journalism of the University Foundation Los LiberatorsÍtem Estudio de factibilidad para empresa en comunicaciones de perfiles profesionales de jugadores de divisiones menores de equipos de fútbol “gol asegurador”(Fundación Universitaria Los Libertadores. Sede Bogotá.) Posada Niño, Andrés Darío; Chaves López, Ángela MarcelaThe present feasibility study of a business for players between the ages of 15 and 23 that shows their abilities and their potential to belong to a squad of a team professional. The idea focuses on showing through professional profiles that demonstrate the characteristics, skills and potential of the player that through recorded videos, will be given know the skills of the player. The product is designed to attract the future professional players of the divisions minors of Colombian and Bogota soccer, since it was found the need to create a medium that offers tools that demonstrate the potential of the players in favor of spreading their talent. The present feasibility study was analyzed taking into account the visits to the YouTube channel The Insurance Goal where the regular visit rate for each player is 500 to 1,000 visits with a total of 5,000 thousand visits per month. Additional interviews and surveys were conducted with players between the ages of 15 and 23 who gave a diagnosis, after that surveys were carried out offering the business and likewise the need for players to have a web portal that makes them known was made clear, as well as well as being disseminated on different social networks.Ítem Estudio de factibilidad para empresa en comunicaciones de perfiles profesionales de jugadores de divisiones menores de equipos de fútbol “gol asegurador”(Fundación Universitaria Los Libertadores. Sede Bogotá.) Posada Niño, Andrés Darío; Chaves López, Ángela MarcelaThe present feasibility study of a business for players between the ages of 15 and 23 that shows their abilities and their potential to belong to a professional team squad. The idea focuses on showing through professional profiles that demonstrate the characteristics, skills and potential of the player that through recorded videos, the player's skills will be made known. The product is designed to attract future professional players from the minor divisions of Colombian and Bogota soccer, since the need was found to create a medium that offers tools that demonstrate the potential of players in order to spread their talent. This feasibility study was analyzed taking into account the visits to the YouTube channel El Gol Asegurador where the regular rate of visits for each player is 500 to 1,000 visits with a total of 5,000 thousand visits per month. In addition, interviews and surveys were conducted with players between the ages of 15 and 23 who gave us a diagnosis, after which surveys were conducted offering the business and the need for players to have a web portal that gives know them, as well as that they are also disseminated in different social networks.