Maestría en Comunicación Creativa

URI permanente para esta colección

http://hdl.handle.net/11371/2500

Examinar

Mostrando 1 - 20 de 21

Alfabetidad visual aplicada a la identidad gráfica de marcas digitales en la red social Instagram.
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Mora Rojas, Sebastian; Zacipa Infante, Ingrid
The main objective of the research is to create an educommunicative product that teaches to read aspects of visual literacy applied to the graphic identity of digital brands on the social network Instagram, since visual communication is not effective if it does not have the proper interpretation of the public objective, so it is important that the users of said social network, understood as both brands and natural persons, can read the visual codes applied to the graphic identity of a digital brand, enabling the target audience to perform a reflective decoding that allows understanding what the brand communicates in all its aesthetic dimension through its profile and the digital entrepreneur understand that what it generates visually is perceived and read with the communicative intention that he wants to express to generate identification with his brand and of course that with this you can meet your marketing objectives.
Un análisis del impacto social y cultural del Festival Internacional de Cortos Universitarios, Cinestesia Fest.
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Vergara Ángel, Cristina; Hernández Perilla, Jorge Mario
En este estudio se analiza el impacto social y cultural del Festival Internacional de Cortos Universitarios, Cinestesia Fest. Asimismo, se examinan aspectos como caracterización del festival, perfiles demográficos de los asistentes y factores asociados con la representatividad cultural, estrategias de comunicación, sentido de pertenencia, inclusión social e importancia cultural en el circuito de la industria cinematográfica y audiovisual en un ámbito local e internacional, entre otros; se analiza el aporte de las estrategias de creación artística y cultural del Cinestesia Fest en sus diferentes actividades y muestras desarrolladas a lo largo de sus cuatro versiones.
Arte accesible como espacio de mediación perceptiva para personas con discapacidad visual
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Peñaloza Villalobos, Lineth Bibiana; Jiménez Hurtado, Javier Enrique
The project aims to strengthen the accessibility to art with the population of people with visual disabilities and thus enhance their artistic experience and the perception for the construction of an imaginary and interaction between sensitive and reflective reading and an artistic creation. Thus, it is based on modern art trends, favoring a sensory and exploratory environment, developed under a collaborative perspective of artistic disciplines with technological implementation for a sensitive, perceptual and communicative experience of sound and pictorial art. It proposes to generate an experiential space of perceptions and reflections through sound - pictorial art, in order to enhance artistic interaction and the spectrum of tools that strengthen perceptual and sensitive skills through sound art as an axis that enhances visual awareness, auditory and body. It is creating awareness for the true sense of accessibility for people with disabilities, since it is not only about adapting spaces with specialized structures but about conceiving that we are all part of society. In addition, the plastic thinking of art is approached in an experiential and multidisciplinary space of knowledge that generates sensations, emotions and perceptions, strengthening visual awareness in an interface of perceptual mediation. "So the task is not to contemplate what no one has contemplated yet, but to meditate, as no one has yet meditated, on what everyone has before their eyes." Schopenhauer
Comunicación creativa aplicada a la estrategia de marketing digital en evento académico de reconocimiento al trabajo periodístico universitario en Colombia
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Sanabria Niño, Alexander; Palacios Chavarro, Janneth Arley; Pachajoa Londoño, Alejandro
The purpose of this work was to design a digital marketing strategy for an academic event that seeks to recognize university journalistic work in Colombia. This scenario, in turn, is proposed as a space to highlight the work carried out by students of communication careers with an emphasis on undergraduate and postgraduate journalism and motivate them to journalistic creation in digital environments with quality, innovation, and professionalism.
Con el agua no se juega: comunicación creativa para la generación de espacios de reflexión asociados al comportamiento ambiental de los estudiantes de la Fundación Universitaria Los Libertadores frente al uso del recurso hídrico
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Medina Hernández, Mónica; Jiménez Hurtado, Javier Enrique
Los contenidos teológicos potenciados por las mediaciones tecnológicas de la comunicación audiovisual
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Lurbey Hueso, Henry; Zacipa Infante, Ingrid
Diseño de una web-app preventiva contra el suicidio en niños y adolescentes en el contexto socio cultural colombiano
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Gómez Moreno, Quelmen Chayan; Rodríguez Ramírez, Luz Marina; Jiménez Hurtado, Javier Enrique
Using web pages and applications to meet any demand in the health sector has become a necessity, which we cannot ignore from social communication, much less from creative and innovative communication. For these reasons, we decided to create a healthy Web -Apps that provides quick and timely information and guidance on the management that human beings can give to the different threats that affect their well-being and that often lead to suicide, a phenomenon of Mental health that has become the second leading cause of death in the world, according to the World Health Organization. The Web-Apps, was designed taking into account interfaces of human design, interaction and visualization, elements considered as vital to achieve the connection between users, systems and logarithms, to obtain a fast and effective communication. Also it was of great importance the devolopment of contens reated to the handling of emotions such as sadness, lonelines, anxiety and depression providing as an alternative to them,abilities to obtain wellnes from emotional intelligence so that all situations of life can be individually or collectively.
Estrategia de comunicación para prevenir el consumo de alcohol en personas jóvenes
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Quintero González, Jhon Helver; Jiménez Huertado, Javier Enrique
The consumption of alcoholic beverages, both in young people and adults, is a great event concern around the world, particularly for psychoactive substances whose properties can cause dependency. Although it is important to recognize that its use has has been widely accepted in many cultures for centuries and particularly in Colombia as part of the habits and customs of various communities (Mayor of Santiago de Cali, 2019). On the other hand, at present the consumption of alcohol in young people has spread to point that carries a heavy social and economic burden for society evidenced that, in addition to affecting people in different ways, it offers different determined risks by the volume of alcohol consumed, consumption habits and occasionally, the quality of alcohol. According to the ICBF, the increase in said consumption reaches figures close to 32% of the young population of the country (Colombian Institute of Family Welfare, 2018) Specifically in Colombia, although such consumption may be part of behaviors accepted social networks, it is important to mention that the regions with the highest index of alcohol consumption are: Chocó, Boyacá, Medellín and Bogotá, and also the consumption increases as socioeconomic level increases (Ministry of Health and Protection social, 2019).
Hestiadas - Representación social de la mujer adulta soltera sin hijos en la cultura colombiana, en relación con el arquetipo femenino de la bruja, en perspectiva de la escritura creativa
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Cano Giraldo, Maria Andrea; Zacipa Infante, Íngrid; Valero Pacheco, Claudia Patricia
In the state of the matter, a search was carried out in different databases of academic articles, as well as five university repositories: Pontificia Universidad Javeriana, Pontificia Bolivariana, Antioquia, La Sabana and La Nacional, for which the equation of search woman + archetype, woman + witch. After having carried out the search in this way, twenty-six projects were found from 2010 to 2021, of which eight were those that were most related to the subject of this project and were taken into account. In the analysis found from the table of the reviewed projects (see Table 1 in the annexes), it was observed that there are works in which their research problem refers to the creation of a new female character that generates a rupture in the structures archetypal social networks to generate new, inclusive and diverse narrative ways (Los Santos, Stiegwardt, 2021). The archetype of the witch is one of those that is studied, to look at women, through it, and from a song, where it is questioned if the witch is a ruthless sorceress, the woman who lives alone, the disobedient wife , among others, or, on the contrary, she is a leading, respected, wise woman (Godínez, 2020). Likewise, the compression of archetypes has been used as a marketing and brand management tool, at the service of the Colombian fashion industry (Ceballos, 2014). Or to question whether there is identity between the narratives with the Greek mythical stories and the advertising of perfumes (Fernández P., 2010). They have also been analyzed to characterize the sexual difference in two of Plato's dialogues, and to show how in them, the images of the feminine and the masculine are shown and related (Almandós, 2021). The fatal girl, the combination of tenderness and innocence and the representation of the manipulative and dangerous woman, was the archetype chosen to analyze the literary work Lolita (Orozco, 2015)
Imágenes, Sonidos Y Mediaciones Tecnológicas Para Modificar Las Características Formal-Estéticas De Espacios Donde Se Hace Tratamiento Del Cáncer En Niños De 4 A 10 Años.
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Floyd Quinter, Mario José,; Ayala González, Hernando José;; Jiménez Hurtado, Javier Enrique
Regardless of what type cancer is, it’s one of the leading causes of death worldwide, and it’s not just the symptoms of the disease that overwhelm the patient, it is also the emotionality that is experienced during the treatment in each of its stages, sensations that are often shared together with family and friends; therefore the search to implement the transformation of space, the objective of which is to allow the patient to live a cognitive reconstruction, leading to an improvement in the archetypal hospital perception, increasing the mood, hope and positive feelings in those children where their reality emerges continuously in hospital wards; in order to achieve all this, digital communication is used, addressing graphic and audio video projections with psychological interventions, where the child can be transported to his or her favorite space. In this order of ideas what has been questioned is, like that physical space of mediation (the hospitalary psychosia) between the subject and his family, the interactions that occur in them and the objects that compose it, have a negative charge that is erosive and weakens emotional and affective aspects. This condition makes the subject vulnerable. From a communicative point of view the context always has the same conditions, denoting being a therapeutic place, being a place of illness, being a place of death
JANO, Narrativas transmediales aplicadas a la comunicación organizacional
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Sichacá Beltrán, Karen Julieth; Bohórquez, Ricardo
Communication is the innate action that people have to transmit and receive information, allowing the interpretation of messages about an established idea. One of the characteristics of productive organizations is that they have different communication systems, which are divided between internal and external, the focus of this research being internal communication. In the present work, the different methods and weaknesses of Nestlé Purina PetCare's internal communication were analyzed. Together with the analysis carried out, certain weaknesses were identified in the communication process, with the communication channels and the scope of the area being one of the factors that present the most failures within the process. In accordance with the above, the field of work was determined, which revolved around improving the internal communication processes of the company. However, according to the aforementioned weaknesses, it was identified that improving this from known strategies, perhaps would not have the expected impact. That is why, to develop the research, it was proposed to implement a creative communication system based on transmedia narratives that, in contemporary times, allow the messages to be disseminated in an attractive way to people. Once this decision was made, the current state of the company was analyzed, how internal communication worked, and based on this, a creative communication strategy inspired by transmedia narrative and multimedia connection systems was designed. Once the strategy was implemented, the planned activities were executed and the post-execution measurements were made.
Mediación tecnológica en la construcción de memoria e identidad cultural: caso comunidad étnica Wounaan residente en Bogotá
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Sepúlveda Manrique, Wilmer Geovany;; Zacipa Infante, Ingrid
Since 2009, a group of 13 ethnic families reside in the city of Bogotá Wounaan from the department of Chocó, victims of forced displacement by threats of armed groups. By November 2018, the group is made up of 70 people, from of which 26 are women, 44 men and 50% of them are minors between 0 and 12 years. The community daily faces not only the challenge of surviving in a strange land, but to the fight to preserve their beliefs and customs among the new generations. They are multiple factors that threaten the survival of their culture in the city: language, generation gap, the absence of experiential learning of the trades that offered them territory and the phenomena of cultural hybridization that they face in the city. In order to find alternative solutions to the problem facing this community, this research seeks to determine how the new technologies of the information can contribute to the construction of memory and cultural identity of the Wounaan community
El Pasquín y el Twitter, como mecanismo de reflexión colectiva y acciones masificadas
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Cuervo Rincón, Edgar Javier; Cruz Orjuela, Hans Alexander; Jiménez Hurtado, Javier Enrique
In this analysis, the role of alternative communication systems is examined in a timely manner, the pasquín in the colonial era 1794 and Twitter, to demonstrate the interaction they generate with society. The different communiqués that were created in this particular era and how they cause significant impacts on society are analyzed. The writings analyzed suggest a manifest nonconformity of society with the laws generated by government entities, the findings suggest that the alternative media first seeks, the construction of democratic communication and at the service of society these means help with the dissemination of short writings that are mostly generated by young people who seek to create social interactions that manage democratic processes. This argumentative reflection is described in a theoretical tone emphasizing the colonial and current history of the country and, in the second measure, it seeks to understand the taxonomic evolution of the media that serve as transforming elements of particular contexts and how this element of alternative communication (Pasquín) gave way to the evolution of different public opinion media today, taking as an object of study the Pasquín and the social network Twitter.
Periodismo histórico y narrativa transmedia como herramientas para fortalecer el sentido de pertenencia de los habitantes del municipio de Villavicencio (Meta)
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Molano Téllez, Andrés; Palencia, César Augusto
The present research-creation work aimed to analyze the construction of cultural identities in Villavicencio (Colombia) and the connections between transmedia narrative and historical journalism as tools to strengthen the sense of belonging among the inhabitants of the territory. In this regard, several key moments influencing the transformation of identities were identified, alongside the media and preferred formats by audiences for consuming historical information of the city. Moreover, an exploration of the degree of attachment among its inhabitants and how journalism, through memory preservation, can contribute to enhancing emotional ties with the city was conducted. This was accomplished by triangulating communication, technological mediations, and the cultural, creative, and content industry, all aligned with the objectives of the Master's in Creative Communication at the Fundación Universitaria Los Libertadores. In this manner, the website www.historiadisuelta.co was designed, and the transmedia report Traces of a Printing Press was produced. While rooted in an anecdotal event, such as the arrival of the printing press in the city, these findings were leveraged to expand the social, cultural, and historical contexts. This expansion not only shed light on the beginnings of historical journalism in the city but also underscored the influence of the Montfortian fathers in shaping identity during a pivotal moment in local history.
Piel afrocolombiana, relatos de color
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Sanchez, Lady Mireya; Zacipa Infante, Ingrid
The relevance of this research is based on how creative communication can generate reflection, based on the representations made by a group of boys and girls from the city of Bogotá that includes Afro-Colombian population about ethnic diversity in the color of their skin, focused beyond revealing or manifesting the problem whether or not there is discrimination in school classrooms, it tried to generate a didactic to understand color from the ethnic perspective of the skin, leaving aside labels or stigmas that generate discrimination, with respect to color of the skin, providing a space for it to be understood as an element of cultural identity within school classrooms. This research begins from a reflection on the color of the skin, from the perspective of the cultural and creative industries, the cultural ethnic identity was presented as a possibility to enhance and claim identity elements, the color communicates this through the skin It gives a sense of roots to what we have as Colombians, to all cultural and racial hybridization. We become mestizos with European features, but at the same time we are brown with light eyes and we are indigenous, but we are also Afro, we are white, we are Zambos, and we all become Colombians; all our multiculturalism is an element that makes us rich and different.
Proyecto de grado educación preescolar a través de un enfoque multi-metodológico
(Fundación Universitaria Los Libertadores. Sede Cartagena., ) Páez Orozco, Paula Stefany,; Rodriguez, Angie Julieth,; .
Restaurando comunidades resilientes
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Bonilla Prieto, Juan Carlos; Jiménez, Javier
In many of the penitentiary centers of Latin America there are a series of norms and mandatory compliance protocols for inmates and their visitors. Currently in Colombia at the time of your practice, there are difficulties in the process communicative and causal a displacement of values both for the population deprived of liberty as for your visitors. In addition, there is a demand for a series of products and services. which, since it is not offered by the state entities, forces to interact directly or indirectly with other informal actors who do satisfy the demand for these products or services. This is how the need to evaluate the processes is evident. Communications of the Population Deprived of Liberty - PPL and its visitors under these circumstances. According to the above, once the concepts have been investigated and the existence or not of Problems around communication processes and weakening factors of values involving the Population Deprived of Liberty - PPL and its visitors, it is intended identify necessary components that vary establish a strategy that improves the communication process achieving the strengthening of values for these actors; taking As a source of research, the Buen Pastor Women's Detention Center city of Bogota. The strategy to be developed must contribute communicational solutions, as a point of item to identify products and / or services necessary in the interaction of the population Deprived of Liberty - PPL, its visitors and other actors involved in the situation, with the aim of improving communication processes inside and outside the prison, as well as restoring values that may be impaired by this situation. To exercise the different types of communication that are allowed, the PPL and its visitors must undergo a systematic process; that is to say fulfill a series of requirements, carry out procedures and even acquire informal products and / or services outside the Prison Establishment - EC, most of which are not provided within it; but in a certain way required. It is there where, in addition to formal actors, a series of actors or providers that informally become part of their communicative processes.
El rol del empaque más allá del consumo
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Castro Rozo, Alvaro Ernesto; Zambrano Lozano, Edward
he present work developed to apply for the Master's degree in Creative Communication, increased development interest in the package, as part of the objective environment, communicative values additional to its primary functions, which provides it with the ability to stay in time and in the artifactual environment of the human being even after having detached from the product it contains. Analyze the community characteristics of the package as an object; Its nonlinear relationships with the human being and what lead to the objectification as materialization of the consumer's imaginary. Addressing a packaging evaluation model as objects, evaluate the main characteristics of the element, analyze the relationships of these under the elements and the meaning-significant relationship. Subsequently, it is analyzed how these communicative characteristics are part of the intensity of the project and are applications for its functionalities as a package that has become a fundamental part of the products, their packaging and brand positioning in the markets, a letter of introduction to consumers. Aspects such as design, communication and functionality are specified in this definition; from the containment, logistics and advertising categories. From this, an evaluation matrix of the characteristics that promote the reinterpretation and possible permanence of the packages after consumption was designed, which were verified by means of a survey that allows us to determine which packages are kept by consumers and how these characteristics new functionality is manifested and determined in the package that allows you to free from its basic functions associated with the product it contains
El rol del empaque más allá del consumo.
Castro Rozo, Álvaro.; Zambrano Lozano, Edward.
The present work developed to apply for the Master's degree in Creative Communication, increased development interest in the package, as part of the objective environment, communicative values additional to its primary functions, which provides it with the ability to stay in time and in the artifactual environment of the human being even after having detached from the product it contains. Analyze the community characteristics of the package as an object; Its nonlinear relationships with the human being and what lead to the objectification as materialization of the consumer's imaginary. Addressing a packaging evaluation model as objects, evaluate the main characteristics of the element, analyze the relationships of these under the elements and the meaning-significant relationship. Subsequently, it is analyzed how these communicative characteristics are part of the intensity of the project and are applications for its functionalities as a package that has become a fundamental part of the products, their packaging and brand positioning in the markets, a letter of introduction to consumers. Aspects such as design, communication and functionality are specified in this definition; from the containment, logistics and advertising categories. From this, an evaluation matrix of the characteristics that promote the reinterpretation and possible permanence of the packages after consumption was designed, which were verified by means of a survey that allows us to determine which packages are kept by consumers and how these characteristics new functionality is manifested and determined in the package that allows you to free from its basic functions associated with the product it contains.
Sáfate ¡para oir bien son necesarios ambos oídos!
(Fundación Universitaria Los Libertadores. Sede Bogotá., ) López Sánchez, Sigrid Viviana; Jiménez Hurtado, Javier Enrique
Noise has become a public health issue in big cities due to the rapid growth of population, cars, electronic devices and human activities such as (transportation, building construction, public works, industries and events in commercial establishments). This is the case of the city of Bogotá D.C., which has high levels of ―noise‖ that exceed the established norms and directly impact the inhabitants causing auditory and extra-auditory problems, affecting the physical, mental and emotional health of citizens. Among the main causes of hearing impairment, there is the recurrent use of mobile devices and their accessories (headphones), by the new generations, however, young people spend more time with electronic devices every day because they interact through them to communicate, for recreation, identify and establish more contacts in your social group. This abuse of the use of such devices leads to questioning what society is doing to mitigate the effects of excessive use of hearing aids in university students in the city of Bogotá D.C.; And how to raise awareness about this segment of users? Therefore, the objective of this project is to create a communication campaign that helps raise awareness among young people about the issue, for this purpose the profile of young people and the motivations for the constant use of hearing aids were established; it was asked how the use of hearing aids constantly affects the physical and mental health of young people; It was established that communication campaigns have been carried out to raise awareness among young people and the impact they have had on that population. The research structure is sustained in terms of communication, emphasizing awareness strategies focused on the prevention of physical and mental pathologies, caused by abuse in the use of hearing aids in young university students of middle stratum of the city of Bogotá D.C.

Examinar

Examinando Maestría en Comunicación Creativa por Título

Resultados por página

Opciones de ordenación