Publicidad y Mercadeo
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Consumo de fast fashion como influencia emocional en mujeres jóvenes de Kennedy desde pandemia.
In Colombia, a significant increase in the acquisition of clothing has been observed since 2020 compared to years before the pandemic, according to the Diario La República, where they state that fashion consumption in the ... -
Narrativas Trasmediales en el Marketing Digital del K-pop: influencia en la Generación Z de Bogotá.
This investigation investigated the articulation between the South Korean government and powerful companies in the music industry to excel globally after different unfortunate events that occurred in South Korea. Starting ... -
Los cuentos que nos echan las marcas: desarrollo de narrativas transmedia desde el caso de influencer colombiano Juanda Bogotá Colombia 2022
Brands are present in the daily lives of human beings, constantly influencing the development and decisions they make. For a long time, brands have had ambassadors for their image, from characters such as the cowboy for ... -
Formulación de un plan de negocios para la puesta en marcha de la agencia de marketing y comunicacion addvisory
SMEs are Small and Medium Enterprises, with a not very large number of workers, with an average billing budget. In the vast majority of world economies, these business options become so important that they are considered ... -
Manifestaciones del marketing presentes en la cadena de valor del huevo en el municipio de Chochí
The marketing management within the egg value chain reflects as a sector may have special features embedded within its structure that contribute to sustaining and the competition between them, revealing as within the ... -
Branded Content: Una alternativa para la evasión de la publicidad en los medios de comunicación colombianos
In Colombia, with the revolution of new technologies and globalization, audiences have broader access to information, this is due to the growth of the population with access to satellite TV and the internet. Advertisers ... -
Estrategias y tácticas de mercadeo implementadas para las fiestas Infantiles de servicios completos en el sector de san Victorino de Bogotá
This research lays the marketing strategies and tactics employed by establishments engaged in providing full service children's parties located in the area of San Victorino, Bogota along it describes the marketing ... -
Propuesta de campaña de marketing social, aplicada a la donación de vueltas o cambio en los Supermercados Éxito
Social Marketing is the most appropriate strategy that can induce the change of favorable behaviors that benefit society, as in the case of the donation of returns or changes made by Grupo Éxito in its Éxito supermarkets ... -
Tácticas de venta utilizadas por los comerciantes de ropa Usada en av. Caracas entre calles 49 y 53 y la plaza España, en Bogotá.
This research is carried out with the purpose of identifying the sales tactics used by used clothing merchants on Av. Caracas between Calles 49 and 53 and Plaza España in Bogotá and how they are being implemented by their ... -
La percepción de las agencias publicitarias sobre los profesionales de publicidad y mercadeo en bogotá
With the present work of investigation, we want to know what is the perception and point of view that the most recognized and experienced advertising agencies has about the profile and also the competences of advertising ... -
Congruencia entre la percepción de los atributos de Mr. Tea en los jóvenes universitarios y los contenidos presentados en la publicidad
The research on the perception of the attributes of Mr. Tea university students in female and male stratum 3 and 4 of the city of Bogota, in front of the consistency of the contents presented in advertising, presented ... -
Posicionamiento de la universidad Santo Tomás y la universidad Del rosario percibido por los estudiantes que cursan grado once de Los colegios liceo psicopedagógico el carmelo, la institución Educativa las villas y teaching and tutoring college of Colombia
Through this project we present the knowledge and skills acquired throughout our academic education in the areas of advertising and marketing. This aims to understand the positioning of the Universidad Santo Tomas and ... -
La pose en la estrategia publicitaria de los años 70 en Colombia desde la mirada semiótica de Roland Barthes
This degree work proposes a reflection on the evolution of advertising strategy through an analysis of the pose of the female gender, in the printed advertisements of Cromos magazine, in the seventies in Colombia, from a ... -
Marketing olfativo en el punto de venta caso tipo: el mercado de comercialización de electrodomésticos de la carrera 13 entre las calles 15 y 17 de Bogotá, Colombia
The relationship that companies have with their users is a field that is becoming more important day after day. In the same way, the need to acquire the products shows us that in the market, the approach that companies ... -
Las figuras retóricas como herramienta de análisis de la imagen en expresiones visuales del cartel europeo versus el cartel publicitario de la ciudad de Bogotá
The objective of the research carried out is to develop from the rhetorical figures an image analysis tool in visual expressions of the european poster in front of the advertising poster of the city of Bogotá, in order ... -
Influencia de la publicidad de la marca Bosi en la autopercepción de la belleza de sus clientas
Advertising has become a reflection of society itself in the 21st century, it has shown that hand in hand with the evolution of the market, communication strategies for brands can transcend to the point to be part of the ... -
Estrategia transmedia de difusión para sellos discográficos de música electrónica Underground, escena Drum & Bass en Bogotá, caso Filthy Roots Music
The project seeks to analyze advertising and transmedia strategies in relation to the seal label and how this can help potentiate the musical genre, since it has not had a successful positioning during the last 5 years; ... -
Hilos con identidad: un acercamiento a la tecnología blockchain y desarrollo de nft dirigido a productos artesanales de Nobsa-Boyacá
Craftsmanship is one of the various human tasks that has gone through different challenges and transformations. This work expresses patrimonial wealth. Each corner of Colombia has distinct features, which makes rich the ... -
Estrategias de marketing sensorial para generar experiencias de venta, en la microempresa burbuja suministros ubicada en la ciudad de Bogotá, barrio salitre
With the research work is intended to present the different strategies or proposals that can be used by microenterprises, especially Burbuja Suministros to increase sales in the future and build brand loyalty, providing ... -
Proyecto creación de empresa: C Publicidad creatividad y estrategia
Cpublicidad is a digital advertising agency that aims using digital platforms optimized for mobile devices get a feedback from the end customer to the service provider; initially gourmet restaurants in the category of ...
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