Administración Turística y Hotelera
URI permanente para esta colecciónhttp://hdl.handle.net/11371/49
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Ítem Estudio de factibilidad para empresa dedicada a la comercialización virtual de servicios para la organización de eventos - creativity event on-line(Fundación Universitaria Los Libertadores. Sede Bogotá.) Almanza Romero, Leidy Dayyana; Molina Ramirez, Johana Carolina; Prada Rivera, Winny Karina; Chaves López, Ángela MarcelaGiven that information and communication technologies are the tool essential to make businesses competitive and that the service sector for social events is a market of great growth demand and it is intended with this feasibility study, to test that the implementation of a business based on the creation of a software that facilitates the communication between the commercial advisor of the companies dedicated to the creation of events and their customers through a 3d platform, said software contains specific information about the inventory and the different possibilities of the companies when offering the services that the client intends to hire, in this way the service company and the client will have the security of requirements are the characteristics and minimum aspects of the contracted product. It is important to highlight that the inclusion of technologies in nascent businesses improves the transmission of information as evidenced by the following text called the ("five advantages of technology in companies,” 2014), which states: Currently, the opening of many companies to the digital world has caused a change drastic in the way of managing these companies as well as in their way of relating to the clients. Therefore, companies have the need to apply innovations technologies that allow you to improve your business model in a market that is increasingly more competitive.Ítem Plan de negocios para el desarrollo del portal web 2.0, canal de información de turismo en Bogotá(Fundación Universitaria Los Libertadores. Sede Bogotá.) Gonzáles Piñeros, Luis Orlando; Duarte Gómez, Raul AlbertoCurrently two subsectors of the Colombian industry; Tourism and Technology, both important factors in the growth of the country, are rigorously seeking to work with more dynamism. Therefore, the idea of a project that centralizes tourist information was conceived. through an avant-garde virtual platform (web2.0 page), a tool that will provide data general and specific to the city of Bogotá as well as the tourism sector, a web portal to service of the potential traveler or tourist who wishes to request all that information pertinent to the time to plan and make a trip. This idea will help users (tourists) to provide comprehensive and pertinent advice before and during the trip or trips they undertake. Said platform will provide the Client (tourist service provider) and the user with a module portal access; where you can easily interact with it. In this, the Client (Provider of tourist service) will be able to publish their offers and data of the service, and the user (Tourist) will be able to inquire on said information and in turn qualify its quality. All this, in order to increase the use of information technologies by travelers and the same service providers services. Finally, with a preliminary study of the micro and macro environment, the necessary investment was considered. for the project for a value of ($ 9,687,000). Similarly, it was found that the internal rate of profitability with a prospective for the next five (5) was 56% and its period of recovery is 2 years ten months and 10 days. Similarly, it was determined that the result of the net present value is ($192,913,971), equivalent to the cash flow less the initial value of the ProjectÍtem Estudio de factibilidad para empresa de experiencias turísticas a la medida que ofrezca servicios inmersión en las costumbres culturales locales – A pie viajamos(Fundación Universitaria Los Libertadores. Sede Bogotá.) Santamaría Daza, Andrés; 2017The purpose of this project is to prepare a feasibility study for the idea of business that proposes to provide tourist services tailored to its clients and that offers the tourist cultural knowledge through immersion. This study was conducted based on data obtained through sources relevant literature on tourism issues, validation of the different hypotheses and assumptions about the business model, as well as surveys and the implementation of said company that is currently constituted and in operation. Tour Operators "On foot we travel", born from the lack of tour guides who speak more than one language and the lack of new services designed for segments of travelers who want a specialized tour of the country. Because of this, the problems converge in the creation of a company that adapts to changes in tourism and the customer by offering a variety of products and/or services. For this, the situation in Colombia was also analyzed with respect to different problems that the country has to receive tourists from anywhere in the world, among them the lack of command of the English language among ordinary people, students and tourism professionals. The most recent study of the English Aptitude Index by the international education first, ranks our country in position #57 out of 70 countries evaluated. (EF-EPI 2015). With a very low level of English occupying the penultimate position in the region surpassed only by Venezuela and Salvador, and which also shows clearly the failure of national programs such as Colombia bilingual 2014 - 2018 and Colombia very well, among others, thus showing the importance of professionals of tourism are trained and offer services and/or products in a second language with quality to contribute to the development and improvement of the different economic sectors, attract new investors and promote tourism in our country, concluding that in the global trend if there is a clear relationship between the level of English in a country and its economic growthÍtem Plan de empresa en la opción de grado en creación de empresas(Fundación Universitaria Los Libertadores. Sede Bogotá.) Gómez Martínez, Merly Lorena; Contreras Rueda, Jessica Paola; Silva Barrera, Claudia LuciaThe business model to be presented is aimed at creating a restaurant with Mexican atmosphere and Tex-Mex food called "Mr. Cely restaurant Peppers”, where the ideal is to have a familiar and friendly environment, the approach to achieve this is the decoration and/or setting of the place. In addition to this, it is intended to add to the menu appetizers to share with the family, typical Mexican main dishes, sauces and side dishes with different levels of spice and desserts. In addition to this, it is intended to open spaces to celebrate all kinds of events, with an advance reservation. The restaurant is planned as a location in the Modelia neighborhood of the City of Bogotá, due to its busy nightlife, which will have an installed capacity of 68.14 plates as production potential or maximum dishes sold.Ítem Agroturismo como alternativa económica en el municipio de Guachetá, Cundinamarca.(Fundación Universitaria Los Libertadores. Sede Bogotá.) Rodriguez Cortes, Wendy Johana; Cote Daza, Sandra PatriciaGuachetá has a high tourism and agrotourism potential, since 70% of the attractions identified in the tourist inventory carried out are suitable to be linked to any activity related to agrotourism, from events such as agro-industrial festivities, elaborations crafts, typical gastronomy, customs and the most important, lands, territories and resources, not only cultural but also natural. Despite this, it was possible to highlight aspects negatives such as lack of promotion, low investment, abandonment of attractions, tourist signage non-existent and, above all, access roads in precarious conditions.Ítem La prostitución y el turismo, un análisis de los viajes motivados por el consumo de actividades sexuales.(Fundación Universitaria Los Libertadores. Sede Bogotá.) Bautista Suarez, Angie Lizeth; Lara Galindo, Caroll Julieth; Aguiar Romero, Carolina; Barón Chivara, Jesús AlexisSince the 18th century, prostitution has been considered a despicable phenomenon but unavoidable for society and during the last twenty years it has generated a dramatic discussion in the relationship that has been presenting with tourism. Has been created scenarios in which there is a tourist offer dedicated to the practice of tourism around the world, giving way to the internationalization of the sexual-tourism market towards the end of the 20th century and the beginning of the 21st century (Gallego et al., 2015), being Colombia one of the countries with the highest consumption of these services by foreigners. Understand sex tourism as a practice that is intended not to admit its existence for many of the institutions involved in the development of tourist activities but that is present within the most important tourism committees that meet and they recognize the importance of their existence and the great efforts they need to tourism networks are not used for the exploitation of the prostitution of others. Such is the case of the world ethical code of tourism that takes into account the Resolution of the XI UNWTO General Assembly (Cairo) on the prevention of sex tourism organized, held on October 22, 1995, among many other pacts, declarations, conventions and resolutions, this in order to affirm the right to tourism and freedom of tourism displacement based on the enactment of a world tourism order equitable, responsible and sustainable.Ítem Implementación de la norma técnica sectorial 002 de sostenibilidad para la mejora continua de la prestación de servicios en el hotel rosales plaza.(Fundación Universitaria Los Libertadores. Sede Bogotá.) Pinilla León, Diana Carolina; Gómez Buitrago, Adriana Carolina; Orozco, JorgeBelow you will find an essay where you can learn the importance of the implementation of the Colombian Sectoral Technical Standard NTS – TS 002. Accommodation and lodging establishments (EAH). sustainability requirements, 2006. In which the different requirements are identified to be able to certify the hotel and at the same time achieve continuous improvement in its service provision process. services. The Hotel is not certified, we will carry out an investigation to see in what state it is currently in, thus showing them the importance of applying the Norma, making them aware of the competitive benefits they would obtain, in addition to generating a sustainable awareness within your company.Ítem Propuesta de plan de comunicaciones para promover el reconocimiento de tiqueto.com(Fundación Universitaria Los Libertadores. Sede Bogotá.) Tovar Liberato, Ana Milena; Pulgarin Vallejo, Moises; Orozco, JorgeTiqueto.com is a web page born from the need to create a concept totally different from that of conventional service search engines tourism which seek to gain position by providing low prices. your purpose specific is to offer quality products through a portal of multiple services, the which handles as far as possible, all the destinations that the client requires so that this can always find a travel option.Ítem Evidenciar el resultado de la aplicación de la norma nts - ts 002 y the code en el hotel el campin(Fundación Universitaria Los Libertadores. Sede Bogotá.) Montoya, Laura Melisa; García, Paola Andrea; Orozco, JorgeIn the 21st century, the Colombian nation is ensuring that it develops its full commercial potential for products and services and intends to become one of the pioneering countries in the export of agricultural products and tourist services. The nation understood from statistical and economic figures, the value of developing a competitive tourism chain and generating profits and decides to forge a dynamism from policies that are sometimes inapplicable due to the complexity and lack of understanding and comprehension of the manuscript or also Due to the high costs of implementation and renewal, the processes are costly, but it should be noted that the regulatory entity called the government is trying to assemble tourism in parts, and is trying to force it to move forward because there is something to support a quality tourism offer. implemented regulations, credibility through quality certifications and always thinking about continuous improvement, working hard is the commitment of the actors that make up the market, directing their behavior to manufacturing products under quality and sustainability standards, providing services under parameters of quality, bilingualism, and training. In addition, as the tourism sector is intangible, it must even more create legal strategies to provide what is desired by customers. For this reason, we decided to carry out an in-depth and passionate investigation of how a small hotelier manages to implement quality policies, improve plant and infrastructure, apply conservation programs and everything based on their interest and decision to be excellent in the service they provide and stand out. for its competitiveness and avant-garde. He was informed, trained, acted, invested capital and time and his patience lasted in the long term to generate a change in its structure and management, all in favor of sustainability and sustainability.Ítem Propuesta de producto turístico basado en el perfil del turista, los recursos y atractivos turísticos en San Francisco Cundinamarca(Fundación Universitaria Los Libertadores. Sede Bogotá.) Ardila Torres, Verónica; Guerrero Ríos, Sergio Alexander; Barón Chivara, Jesús AlexisThe present work is generated based on the development of the municipality of San Francisco, Cundinamarca in terms of tourism, where the current situation of the place is identified by means of documentary review and field work and a diagnosis of it is generated. Based on the above, the central purpose of the document refers to the development of the tourism inventory, as well as the knowledge and definition of the tourist profile visited by San Francisco, with the aim of proposing the tourist product with the greatest potential for the municipality. , which is mainly achieved through qualitative and quantitative research tools that allow generating a diagnosis and then reaching the general objective.Ítem Evaluar la sostenibilidad del hotel suite Chico de Chapinero para recomendar la aplicación de la NTC 5133, como elemento estratégico de competitividad.(Fundación Universitaria Los Libertadores. Sede Bogotá.) Cardozo Bustamante, Jessica Andrea; Velásquez Arévalo, Ángela Marcela; Lopez Bandera, HectorEnvironmental sustainability has become a very important factor at the due to the deterioration of the planet over the years. The growing concern about the environment has caused consumers to have certain environmental requirements when choosing a product or service, in instance, hotel establishments have a high level of environmental impact on the tourism activity by using different resources, by generating residues and waste to a large quantity, among other things; this has generated demand in the hotels by the guests. In Colombia, the environmental sustainability standard NTC 5133/2006 was created presenting itself as an opportunity for the competitive progress of the hotel industry. The application of this rule sensitizes both staff and guests to that its environmental impact is minimal in factors such as water, waste and energy; what's more economic improvement within the company. The certified hotel obtains a distinctive that gives certainty of its contribution to the environment known as "SAC" Colombian Environmental Seal.Ítem Diagnóstico sobre la estructura organizacional del círculo de viajes universal y su agencia circular de viajes como organización competitiva a nivel local y nacional(Fundación Universitaria Los Libertadores. Sede Bogotá.) Rodriguez Pulido, July Andrea; Lopez Bandera, HectorThe need and the pleasure that people have to travel to a different destination from their daily lives in order to carry out leisure activities, rest, recreation, fun, adventure, culture, business, etc., are thoughts that were explored from many years ago by Mr. Thomas Cook and Henry Wells who went beyond the everyday, detecting that the transport of passengers from one place to another was an existing necessity for the development of that time. With the passing of time and thanks to the first step taken by the pioneers of tourism, this issue was gaining strength worldwide and was creating in the minds of people that need for some and for others that pleasure of indulging in himself and his relatives in planning a tourist trip. In the course of this monograph, in addition to seeing a bit of the history of how Travel Agencies emerged, a vital topic for the development of my work, I also want to show that idea that a man with an extraordinary visionary thought had, that arriving in the capital of the country with only a briefcase in hand, it was already clear to him that his entrepreneurial projection of materializing his ideas was based on the fact that in order for people to have an easier time traveling, first of all they should adopt a saving culture that would lead them to fulfill their dreams.Ítem ¿Qué impactos ha tenido el hotel bohéme royal con la certificación de la norma técnica sectorial colombiana nts-ts 002?(Fundación Universitaria Los Libertadores. Sede Bogotá.) Cortés Páez, Johana Lizeth; Orozco, JorgeThe Colombian Environmental Seal has brought great advantages to hotels that have been certificates, since sustainable processes are a global trend that indicate the good operation of raw materials, reasonable production processes, involve and implement recyclable, biodegradable and/or reusable packaging, in addition to caring for the flora and fauna. Is a norm that encloses important and precise aspects regarding the care and conservation of the environment.Ítem Mmgo en una empresa de catering (crown camp service) como insumo de competitividad para modernizar su gestión administrativa(Fundación Universitaria Los Libertadores. Sede Bogotá.) Muñoz Cerinza, Ana Milena; Salgado Rendón, Luis Felipe; Lopez Bandera, HectorCrown Camp Service is a Catering company which provides service mainly to companies in the oil sector nationwide. We wish to propose an improvement model based on some aspects on which the MMGO is based in order to be able to qualify and measure selected elements of the Administrative Management that has been carried out in the company and through this to be able to make contributions that will benefit the operation. and guide its development competitively.Ítem Gestión sostenible en el hotel casa Dann Carlton como estrategia de competitividad en la oferta hotelera de Bogotá.(Fundación Universitaria Los Libertadores. Sede Bogotá.) Suarez Reyes, Fabián Lisandro; Falla Mosquera, Paola Jimena; Orozco, JorgeThe research that will be carried out with this work consists of identifying the points most relevant aspects of sustainability that have been carried out at the Hotel La Fontana, who have implemented sustainability as a strategy for marketing managing to attract new guests who are inclined to hotels that respect and take care of the environment. In our case we will concentrate on the Hotel Casa Dann Carlton, what aspects can be improved and implemented, to that this is more competitive in the trend of friendly hotels with the environment environment attracting a new target of foreign tourists who decide where do not stay for the rates but for hotels that take care of the planet.Ítem Diseño de un paquete turístico sostenible para la ciudad de Cali y sus alrededores(Fundación Universitaria Los Libertadores. Sede Bogotá.) Camacho Suárez, Shirley; Romero Ortiz, Luisa María; Lopez Bandera, HectorThe creation of a sustainable tourism product offers us a wide range of possibilities to when choosing places to carry out the different activities that it proposes. The use of leisure time becomes a satisfaction to the need to rest and Enjoy the open spaces. This is how we want to achieve the design of a product that lead to achieving this goal. The process, resources and means required to generate this final product will be embodied and explained in the best possible way taking into account account the information provided by the entities that actively participate in the environment where the different activities of the product are developed.Ítem Estudio para la aplicación de la norma técnica sectorial ntsh 006 en el hotel Factory inn localizado en Cota Cundinamarca(Fundación Universitaria Los Libertadores. Sede Bogotá.) Jaramillo Hurtado, Carolina; Simijaca Carreño, Jhon Jairo; Bandera Lopez, HectorOver the years the world of hospitality has been growing in a positive way, becoming a great generator of employment and contributing to the economic improvement of certain countries. In the hotel industry we find several types of hotels, some with environmental, quality certifications, some more competitive than others; the importance of this is the security generated by a guest staying in a hotel categorized by stars since that this represents quality in all the procedures that are carried out in said establishment. The Hotel Factory Inn is a new hotel with 108 rooms, but it is not is certified with the NTSH 006, and for this reason it is important to analyze and study what factors lacking if you wanted to get a 5-star certificationÍtem Análisis comparativo de las ventajas entre el hotel Lancaster House como hotel en proceso de certificación de sostenibilidad y el hotel Virrey Park como hotel no certificado en sostenibilidad(Fundación Universitaria Los Libertadores. Sede Bogotá.) Martínez Villota, María Camila; Lara Alba, Yuli Paola; Orozco, JorgeThe quality system based on the sectoral technical standard NTS-TS 002, is a tool that allows hotels to identify the needs of both the client external and external focused on quality and sustainability, as well as being a support for saving resources within the organization, making sure that all needs are met and allowing continuous improvement in the performance of its processes. The reason for making a comparison between the Lancaster House Hotel and the Viceroy Hotel Park, arises from the need to implement tools that allow the growth and development of quality and sustainability within organizations hotel companies, the implementation of the NTS-TS 002 sectoral standard is an alternative adequate since it focuses the organization towards quality and sustainability, allowing a national recognition as a quality company. The comparison to be developed in the monograph is based mainly in identifying the benefits that a hotel establishment obtains by be in the certification process in this case it would be the Lancaster House hotel, against a hotel that does not have within its main objective to be certified in this case the Viceroy Park hotel.Ítem Formulación de recomendaciones para el mejoramiento de la prestación de servicios de siete establecimientos de alojamiento inscritos en el registro nacional de turismo en el Municipio de la Mesa - Cundinamarca(Fundación Universitaria Los Libertadores. Sede Bogotá.) Aguirre Castro, Sandra Carolina; Guerrero Torres, Luisa Fernanda; López Bandera, HectorThe present work was carried out in order to provide recommendations for the development of the municipality of La Mesa, Cundinamarca and in this way improve the quality in the provision of accommodation services in this municipality. To carry out this research, an initial diagnosis of the situation was made. of the Municipality in order to identify the accommodation offer, evaluate it and thus be able to formulate the corresponding recommendations. For the purposes of this investigation, the establishments of accommodation that are registered in the National Registry of Tourism in order to provide them with recommendations that allow them to improve their competitiveness, in addition to giving them the necessary tools so that they can be certified with the quality standards with which that the country currently has.Ítem Análisis a la administración de la DNE de los hoteles incautados: “una perspectiva empresarial” y recomendaciones para su administración y competitividad por parte de Fontur(Fundación Universitaria Los Libertadores. Sede Bogotá.) Celis Hernández, Omar Hernando; Lopez Bandera, HectorBy way of synthesis, it can be said that with the elaboration of the present document seeks to identify and analyze the characteristics of the administration of the National Directorate of Narcotic Drugs in Liquidation on the hotels that it has at its position and determine the implications of the regulation of Law 1558 of 2012, in relation to the fact that the assets seized and extinguished from the mafia with a vocation tourism are definitively assigned to the Ministry of Commerce, Industry and Tourism (MCIT), specifically the FONTUR Tourism Promotion Fund. I know It is more of an analysis of the environment that will provide contributions both to the companies of the sector, such as the Fund, either to reorganize its processes, to redesign new strategies, or failing that they evaluate whether there is an added value that signify competitive advantages.