Examinando por Autor "Villalobos Gordillo, Carol Lorena"
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- ÍtemPlan de marketing enfocado a la generación de Branded Content para la agencia Le Grand Distrito Creativo.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Sarmiento Pinzón, Johan Sebastián; Villalobos Gordillo, Carol Lorena; Florez Florez, JenniferIn Colombia, there are a large number of advertising agencies aimed at creating content for brands. However, its methods to approach the consumer are habitual and recurrent because its clients remain traditional and the agencies offer their services without departing from the guidelines proposed by the companies. The objective of this study is to demonstrate the effectiveness of a marketing strategy by establishing Branded Content as the main tool, for the development of tactics and campaigns within an advertising agency in Colombia. Branded Content strategies, in addition to selling an idea or product in a subtle way, seeks to build affinity with the target audience in an organic and minimally invasive way, who assimilate the message at ease and implicitly, becoming part of that strategy. After having carried out a meticulous investigation about the usefulness of Branded Content as a tool for the creation of marketing strategies in advertising agencies, we worked on the structure of an application model for it. In order to generate valuable content for brands and pymes that are in the city of Bogotá.