Examinando por Autor "Flórez Gómez, Danithza Tatiana"
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- ÍtemLa percepción de las agencias publicitarias sobre los profesionales de publicidad y mercadeo en bogotá(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Flórez Gómez, Danithza Tatiana; Rueda Rodríguez, Laura Alejandra; Uribe, ClaraWith the present work of investigation, we want to know what is the perception and point of view that the most recognized and experienced advertising agencies has about the profile and also the competences of advertising and marketing graduates of all universities of Bogotá. To accomplish this, was necessary recourse to an exploratory investigation, using as a technique: depth interviews to different managers of the agencies related above. After research, we can establish that the quality in the formation has not been sufficient, being that the advertising and marketing graduates do not have the ability to unfold in the occupational ambient, because they are deficient in scribed, oral expression and also don‟t know what are the labors that they can make in any agency. In addition, is important to know that agencies do not associate the talent to the level of education in a certain university, instead, that is really important for an agency is the passion and competences that has a candidate for the company.