Examinando por Autor "Arnedo de la Cruz, Isidora del Carmen."
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- ÍtemPlan estratégico 2017 – 2021 para la empresa RN Suministros y Representaciones S.A.S.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Padilla Pájaro, Sindy Vanesa.; Arnedo de la Cruz, Isidora del Carmen.; Jurado Coronell, Jhon Jairo.In an increasingly changing and industrialized world, where organizations are on the rise every day, and where customers demand more and more innovative products that go hand in hand with the changes brought by globalization, companies have found themselves in the Obligation to implement certain strategies to guarantee in the short, medium or long term, the fulfillment of the organizational objectives. Strategic planning has been, over the years, a fundamental tool in companies, where through it the execution and development of different plans that are implemented, will achieve the strengthening of the organization both internally and externally, resulting in business growth and a high competitive level in the market. The creation of strategic plans within companies, help managers and other members to create a strong bond within it, since by acquiring a clear concept of the organization, outlining its mission, vision and objectives, they can jointly correct and strengthen their weaknesses thus preparing to face any event that may arise in the future. This research proposes a strategic management plan for the company RN Suministros y Representaciones S.A.S., dedicated to the provision of logistics support services and assistance to ships or boats.