Facultad de Ciencias de la Comunicación ES
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Examinando Facultad de Ciencias de la Comunicación ES por Materia "Alfabetidad visual"
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- ÍtemAlfabetidad visual aplicada a la identidad gráfica de marcas digitales en la red social Instagram.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Mora Rojas, Sebastian; Zacipa Infante, IngridThe main objective of the research is to create an educommunicative product that teaches to read aspects of visual literacy applied to the graphic identity of digital brands on the social network Instagram, since visual communication is not effective if it does not have the proper interpretation of the public objective, so it is important that the users of said social network, understood as both brands and natural persons, can read the visual codes applied to the graphic identity of a digital brand, enabling the target audience to perform a reflective decoding that allows understanding what the brand communicates in all its aesthetic dimension through its profile and the digital entrepreneur understand that what it generates visually is perceived and read with the communicative intention that he wants to express to generate identification with his brand and of course that with this you can meet your marketing objectives.