Examinando por Autor "Sopo Esteban, Danilo"
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- ÍtemPlan de negocios para la creación para la creación de una crema sanadora para tatuajes POMADANI(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Sopo Esteban, Danilo; Chicangana López, ArmandoPomadani is an ointment made from plants and organic compounds processed by hand, offered to the public at a fair and competitive price as an alternative in the tattoo market. It has been designed and focused to contribute to the healing process of the skin with new tattoos, as well as for the maintenance of the old ones. Its production has an ecological character with the purpose of minimizing the environmental footprint and guaranteeing the life cycle of the resources used in all the stages of its elaboration. Graphic design will be present at all stages to support and enhance the project showing the benefits of the product on tattooed skin. The growing tendency for body transformation and modification through the use of tattoos or scarifications, requires having available products that allow the consumer to care for their skin; In the case of a thousandyear-old practice, this work seeks to rely on the care techniques used by ancestral cultures and develops the product around natural raw materials transformed with the least amount of possible processes, that is, conserving artisanal methods that seek to take care of the essence organic of them. For this reason, the ingredients selected from Pomadani are natural, composed of extracts and solutions extracted directly from the plants without using any chemical process that alters their properties. The ingredients are processed and mixed in the exact proportion; stored and distributed taking into account the environmental impact that, in other cases, has generated the commercialization of a cosmetic product. The hype is focused on combining all the relevant elements used for the conception of the product, in order to give the brand the essence of the ancestral introduced to the current market; For this reason, graphic design is fundamental in the development of the project since it enhances the characteristics and properties of the product, its interaction with the skin in the healing process. It makes use of a modern and avant-garde language, with a fresh visual, organic and familiar, where the container and packaging use typical means as a vehicle to expose the benefits, properties and characteristics of Pomadani. All the above aims for the individual to experience intimately the particularities of the product, creating an atmosphere of confidence and security when introducing into their daily lives and recommend Pomadani as a natural, stylish option that teaches about the correct care of the tattooed skin. It is expected that the product will reach all those places where body modifications are used, previously indicated as tattoos and scarifications, both national and international and also can be an effective alternative for hypersensitive skin to the products commonly offered by the market , being Pomadani a biocompatible ointment and suitable for any skin. With this, it is also to be expected that in the future it may be given other uses, diversify its active ingredients and thus increase its influence in the market reaching all types of consumers.