Examinando por Autor "Sichacá Beltrán, Karen Julieth"
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- ÍtemJANO, Narrativas transmediales aplicadas a la comunicación organizacional(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Sichacá Beltrán, Karen Julieth; Bohórquez, RicardoCommunication is the innate action that people have to transmit and receive information, allowing the interpretation of messages about an established idea. One of the characteristics of productive organizations is that they have different communication systems, which are divided between internal and external, the focus of this research being internal communication. In the present work, the different methods and weaknesses of Nestlé Purina PetCare's internal communication were analyzed. Together with the analysis carried out, certain weaknesses were identified in the communication process, with the communication channels and the scope of the area being one of the factors that present the most failures within the process. In accordance with the above, the field of work was determined, which revolved around improving the internal communication processes of the company. However, according to the aforementioned weaknesses, it was identified that improving this from known strategies, perhaps would not have the expected impact. That is why, to develop the research, it was proposed to implement a creative communication system based on transmedia narratives that, in contemporary times, allow the messages to be disseminated in an attractive way to people. Once this decision was made, the current state of the company was analyzed, how internal communication worked, and based on this, a creative communication strategy inspired by transmedia narrative and multimedia connection systems was designed. Once the strategy was implemented, the planned activities were executed and the post-execution measurements were made.