Examinando por Autor "Rodríguez Velásquez, Helda Yinedt;"
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- ÍtemDiagnóstico a los estudiantes de los colegios del municipio de Villavicencio para diseñar estrategias promocionales en el programa de administración de empresas educación a distancia y virtual(Fundación Universitaria Los Libertadores. Sede Cartagena., ) Rodríguez Velásquez, Helda Yinedt;; Perdomo Noguera, Nubia EsperanzaIt is important to highlight that advertising is essential for the institution and It plays an active role in the development of the advertising program. Therefore, it must integrate all promotional efforts as a complete subsystem within the total marketing system. That is, the University Foundation The Liberators must establish adequate coordination within the activities of its sales force, its advertising programs and policies promotional, giving relevance to public relations and advertising free, all known as key elements for the success of management promotional in the academic programs offered not only to villavicenses but also where it has its coverage. This process constitutes valuable support. to transmit messages directly to the customers informing of the existence of all programs and the set of benefits in an organized manner, with image and projection.