Examinando por Autor "Rodríguez Agudelo, Iván Francisco."
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- ÍtemVintadvertising, influencia en comportamientos proambientales sobre el consumo de recursos energéticos en la Comunidad Universitaria los Libertadores (Bogotá), desde la publicidad con tendencia vintageRodríguez Agudelo, Iván Francisco.; Maigua Cruz, Maycol Steven.; Salas Pachón, Luisa Fernanda.; Arley Palacios, Janneth.This research addresses the possibilities of advertising from the Vintage trend to influence the change of attitudes and behaviors in favor of the environment, specifically towards the responsible consumption of energy resources; Such approach was defined, based on a documentary compilation, as a communication process that seeks to generate changes in consumers regarding the care and protection of the environment, through advertising pieces that are characterized, mainly, by containing narrative and visual elements classics that attract attention and thus, promote behaviors that benefit the environment and new reflections on the consequences of excessive energy consumption, its relationship and effects on nature. The analysis of this problem arises from the identification of causes that lead to a generalized concern, referring to pollution, climate change, the deterioration of nature and the direct influence of human consumption habits on the alteration of vital ecosystems that maintain the balance of life on the planet. This case is taken as the axis for the reflection of advertising content, insects and of these, those that are pollinators, which have interference for the reproduction of certain species of flora that, in turn, are food for other species.