Examinando por Autor "Prada Medina, Leidy Joaquina"
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- ÍtemPlan Estratégico Para Incrementar Las Ventas En La Empresa Kokoriko De Villavicencio(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Prada Medina, Leidy Joaquina; Bustos Losada., MireyaWith the realization of the strategic plan it is sought to increase sales, promoting actions of habits among its collaborators and the establishment of competitive rules, which lead to greater and better labor management, more dynamic and harmonious, and therefore more productive and competitive. Having in account, the participation of all its members and assertive communication and proactive, generating organizational synergy internally. This process involves gathering sales efforts around the source of knowledge to apply it constantly. Therefore, the sales force is a command that requires care and weakens when products are not offered and quality services. In that order of ideas, when the moments of truth are not handled well, the service quality returns to mediocrity. The applied methodology was descriptive and a survey was applied to its collaborators; with the purpose of identifying the sales strategies that is currently executing, to subsequently offer necessary corrective measures leading to continuous improvement in service qualit