Examinando por Autor "Perez Calderon, Jorge Armando"
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- ÍtemAnálisis de medios digitales de promoción de las agencias de viajes en ColombiaQuintero Tautiva, Natalia; Perez Calderon, Jorge Armando; Baron Chivara, Jesus AlexisThis project is carried out in order to analyze the digital promotion of travel agencies through the platforms and web pages of the countries with the most potential in the sector tourist, where you can find Spain, France, the United States, Mexico and Brazil. In order to make a comparison that allows knowing in what state the find the digital promotion of travel agencies in Colombia. In this way, The main travel agencies in each of the selected countries were searched and identified the platforms and web pages that are implemented in each of the travel agency. Based on the above, the platforms were evaluated and analyzed digital through the methodologies, Emica, WCA, Fanpage and Chaid (Tree of decisions).