Examinando por Autor "Peña Salgado, Hugo Santiago"
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- ÍtemEl diseño gráfico como herramienta para promover el consumo consciente de café de WISDOM® COFFEEGómez Duarte, Diana Marcela; Peña Salgado, Hugo Santiago; Arias Martínez, Oscar EduardoThe objective of the present work is born from the interest to promote the culture of the coffee and its conscious consumption, being this one of the flagship products of Colombia that in the interior is not valued and consumed in the same way as abroad, and ignorance about the quality of the product that is consumed internally (pasilla). Sometimes it causes health problems and does not allow to know the arduous process behind it. The project is focused on improving the user experience in WISDOM® Coffee, through graphic design seeking to reinforce the specialized service of this brand and the concept of conscious consumption to consumers. The research was mixed methodology, descriptive type. The results allowed internal problems to be evidenced in order to subsequently establish a design proposal that would answer the research question.