Examinando por Autor "Pava Riaño, Paula Angelica"
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- ÍtemAnálisis de caso: percepción del mensaje ambiental del frailejón Ernesto Pérez, personaje de la serie animada cuentitos mágicos, en niñas y niños de 5 y 6 años, del grado transición, estudiantes del liceo moderno san cayetano(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Pava Riaño, Paula Angelica; Luque Enciso, DeyaniraFrailejón Ernesto Pérez, a character from the animated series Cuentitos Mágicos, put in the center of the media conversation to environmental communication; the message from him, directed to infants, caught the attention of adults and adolescents, who found in their peculiar information and entertainment content. However, the target audience for this content is the very essence of their development, since it is to them that the message is directed: Taking the above into account, it is necessary to investigate the perception that a sample of subjects in the ages included as the target audience of this character, have on the message that the Frailejón Ernesto Pérez sends; all this, through the development of playful interviews, the creation of a perception evaluation model and a model of content analysis, applied to pre-selected content from the animated series Cuentitos Magical and the voluntary participation of girls and boys, students of the transition grade of the San Cayetano Modern High School.