Examinando por Autor "Palacios Moreno, José Javier"
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- ÍtemVerbo amplio, popularidad grande, el discurso como herramienta de una imagen impermeable(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Maya Vanegas, Yenny Alejandra; Palacios Moreno, José Javier; N, AFormer President of the Republic, Álvaro Uribe Vélez, made use of various discursive strategies during his first term in office (2002-2006), who demonstrated their effectiveness to hold onto power and achieve reelection. This paper compiles research that analyzes the speech by former President, in the first chapter takes the figure of Alvaro Uribe as a man, family issues and as a public figure, there is a brief overview of its political path and influences took over his life. The second chapter is evidence that Uribe work conducted in social policy by linking it with the democratic security policy and a third chapter covers the analysis and description of the most significant components of his speech, they are: protection of the people and recovery of the territory through the relentless struggle and force armed to defeat terrorism, development, progress, equity and social justice in education by increasing coverage, bank loans and recovering territories and political force, with a deep country love, proposing "work, work and work" with the result of self-sustainability and with the direct participation of the people. The methodology is qualitative research, interpretive-hermeneutic proposed by Sandoval. Discourse analysis that former President Uribe delivered over the first term, was made based on studies and analysis of the author Teun Van Dijk, who has conducted several analyzes of the discourse on various social and political events. Within the analysis of speeches demonstrates an authoritarian political and charitable time, selling to Colombian clearly the idea of a common enemy and that is responsible for the poverty of an entire country. On his agenda are crucial elements appropriated as his Democratic Security Policy, Investor Confidence and Social Cohesion, which will then change for Social Policy.