Examinando por Autor "Ortiz Castro, Marcela;"
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- ÍtemEvaluación del nivel de competitividad de las empresas que elaboran subproductos derivados de la hoja de Coca. caso de estudio empresa: Coca Nasa(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Valenzuela Navarro, Carol Mayerly,; Argüello Rincon, Héctor Ariel,; Ortiz Castro, Marcela;; González Camargo, Carlos AlbertoThe coca leaf is used to make different products within the legal industry as an option to improve economic development and at the same time preserve the customs of the country's indigenous communities; supported by international regulations such as Convention 169 of 1989 on tribal indigenous peoples of the International Labor Organization ILO and the numeral 2 of article 14 of Law 67 of 1993 of the United Nations Convention, which speak on respect for the traditional licit uses of the coca leaf that are supported by historical evidence and that can be included within the concept of intangible cultural heritage; additionally, taking into account the framework of transformation of the legality of coca leaf crops in the region and in turn the social and environmental impact of the production of illicit products from it, we envision the promotion of the industry of Food and beverages made with coca leaf as a viable and differentiated economic activity of the crop destined for the alkaloid process. Thus, as supported in the case of the Coca Nasa company of the nasa community's shelter in the department of Cauca, we consider it important to assess the level of competitiveness of the companies that produce by-products derived from the coca leaf, in order to establish the socio-economic impact of these companies, their current situation from the recognition of rights as an organization of indigenous ethnic groups, their differentiation in the market, the possible strategic markets, the added value of their products and their level of acceptance. Additionally, we consider it important to highlight that for the development of this research, we take as reference the work “the coca nasa case, legal analysis of the Colombian state's policy regarding the commercialization of food and beverages derived from coca leaf produced by indigenous communities” of the “Justice and Conflict” Research Group of the EAFIT University School of Law.