Examinando por Autor "Narváez González, Sindy del Carmen."
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- ÍtemRelación entre las estrategias de RSE aplicadas por la empresa plásticos de la costa y su imagen en Cartagena.Vásquez Leal, Carolina.; Narváez González, Sindy del Carmen.; .Due to the industrial and commercial expansion around the world, companies have created various concepts to enrich the operations in each one of them; In this process, criteria have been generated to determine the awareness of employment and work, care for the environment, increased sustainability, the creation of a responsible culture, the constitution of anti-corruption policies and other various aspects that influence the success of a organization. With the increase in pollution, poverty, corruption and labor abuse indices, companies that have been interested in improving these conditions experience growth in different aspects and thanks to their actions in favor of reducing these serious problems they have managed to obtain recognition positive by its clients and government entities. For this research work, it is relevant to include the importance for a company and its clients, the implementation of a solid and efficient CSR program, trying not to stray from the real purpose that every socially responsible company should have, whose objective is to maintain a relationship satisfactory with all its public of interest (stakeholders), to achieve that the company is more and more sustainable and sustainable