Examinando por Autor "Molina Estupiñan, Diego Antonio"
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- ÍtemEstrategia transmedia de difusión para sellos discográficos de música electrónica Underground, escena Drum & Bass en Bogotá, caso Filthy Roots Music(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Molina Estupiñan, Diego Antonio; Jimenénez Velásquez, CarolinaThe project seeks to analyze advertising and transmedia strategies in relation to the seal label and how this can help potentiate the musical genre, since it has not had a successful positioning during the last 5 years; with the object of study what What we seek is to mediate between advertising, transmedia narratives and the phenomenon of environment of the label, but how are we going to develop it?: Creating spaces and channels where distribute the narrative, this allows us to analyze and obtain findings about the behavior.