Examinando por Autor "Mejia Guillen, María Paula;"
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- ÍtemImaginarios sociales desde la función del redactor publicitario(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Mejia Guillen, María Paula;; Maestre, NicolásFrom the beginning of time, man has sought to make himself understood in front of his environment, through various elements, in principle he told stories through cave paintings, papyros, until today he told them through one hundred and forty characters in a social network. This attitude has allowed to show the customs, thoughts, aspirations of the people who are part of a society, and that exists in turn, someone who interprets and writes them by feeding them back. This subject is a communicator who in the case of this research is the copywriter, whose importance lies in the interpretation of social phenomena, which he transforms into creative texts to involve audiences and identify them with their own needs. It happens that the best way for society to feel identified is with the messages, the voices, everything around it, therefore the quality of the advertising messages, which are mostly made - and for the purpose of this research - by the editors, who, based on close or daily situations, have managed to reach audiences, appealing to emotionality and feelings which become strength, allowing them to touch their most intimate fibers and making people part of the practice of customs and getting involved until giving rise to the creation of social imaginary