Examinando por Autor "Medina Rodríguez, Camila Alejandra"
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- ÍtemEstrategias de marketing sensorial para generar experiencias de venta, en la microempresa burbuja suministros ubicada en la ciudad de Bogotá, barrio salitre(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Medina Rodríguez, Camila Alejandra; Posada Gomez, Gustavo AdolfoWith the research work is intended to present the different strategies or proposals that can be used by microenterprises, especially Burbuja Suministros to increase sales in the future and build brand loyalty, providing different experiences through sensory marketing strategies and complementing the traditional advertising that has led so far. The work seeks to specify why it is important to opt for this type of strategies, research and experiences that are offered to a customer at the time of making the sale and especially the type of emotion or feeling with which customers will remember it.