Examinando por Autor "Martín López, Laura Cristina."
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- ÍtemJabuachán – Estrategia de comunicación para visibilizar los productos y servicios de emprendedores regionales de comunidades emergentes – Caso de estudio Vereda de Fátima.Martín López, Laura Cristina.; Fabian Rojas, Camilo.Jabuachán - Communication strategy to make the products and services of regional entrepreneurs from emerging communities visible, is a project of Social Communication - Journalism, which seeks to make visible the activities carried out by regional entrepreneurs from emerging communities that bet on entrepreneurship based on their daily reality. This, through the creation of a strategy designed to make the products and services of entrepreneurs visible through a platform that allows them to expand their reach. This project starts from the research carried out by professors Sandra Patricia Cote Daza and Jesus Alexis Baron Chivara from the hotel and tourism program of the Fundación Universitaria Los Libertadores named Jabuchan, through which it seeks to support emerging entrepreneurs from different regions of the country. Within this research is the objective of creating a communication strategy that gives them visibility through the sample and offering of the products and services with which they generate income. As a starting point, it is decided to take a nearby emerging community, which allows establishing the best communication strategy that can be replicated with other entrepreneurs, therefore the community of La Vereda de Fátima in Bogotá is chosen.