Examinando por Autor "Marín Rey, Yulieth Patricia"
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- ÍtemCómo la publicidad dirigida al consumo de bebidas gaseosas afectó las decisiones de compra de personas nacidas en el periodo de 1960 a 1980, denominados como generación x en Bogotá.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Marín Rey, Yulieth Patricia; Bohórquez Lazdhaluz, Ricardo AndrésThe consumption of carbonated drinks increases cardiovascular disease and diabetes. A Colombian, on average, spends about 196,773 a year on this type of drink. Faced with this scenario, the brands that promote the consumption of this type of beverage have been strengthening their promotion and promotion strategies, seeking new consumers cautiously or keeping accidents. The objective of this study is to understand the different systems of affectation generated from the advertising of consumption of soft drinks influencing the purchase decisions of people born in the period from 1960 to 1980, known as generation x. In this context, the investigation is included by an observation of the commercials of the generation x and additionally by an analytical reading of some interviews of what people thought. It developed an experiment that involves distributing an online questionnaire to respondents and through life stories in order to understand the advertising of soft drinks in the 1980s. The responses received affect the advertising of Soft drinks were highly effective and persuasive as the results indicate that consumers have a high recall with promotions and promotional products for soft drinks.