Examinando por Autor "Huertas Chiguasuque, Andrea Carolina"
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- ÍtemBranded Content: Una alternativa para la evasión de la publicidad en los medios de comunicación colombianos(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Huertas Chiguasuque, Andrea Carolina; Maestre, NicolásIn Colombia, with the revolution of new technologies and globalization, audiences have broader access to information, this is due to the growth of the population with access to satellite TV and the internet. Advertisers do their best to reach as many audiences, however the saturation by excess supply, causes consumers to be more selective with the messages it receives and behave rationally. Which makes the traditional pattern does not have the same effectiveness as years ago. Tapia (2012), Entertainment Industry, gossip magazines and Remote Control syndrome (zapping). In scientific research report.