Examinando por Autor "Hudgson Roldán, Kevin"
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- ÍtemEstrategia de comunicación para el desarrollo social del municipio de Paime - Cundinamarca(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Hudgson Roldán, Kevin; Ruiz Penagos, Paula Daniela; Torres Sánchez, Laura Camila; Tinoco Herrera, William RobertoThe present degree work consists of developing a communicative strategy, and at its instead, contribute to the social development of a population that has never been heard and that lives disconnected and forgotten. This population is located in a municipality of the department of Cundinamarca, called Paime, located in the Province of Rionegro, 85 km north of Bogotá. This municipality has approximately 4,700 inhabitants, which are distributed in 4 inspections and 36 sidewalks. This research aims to implement a communication strategy to improve the communication of the inhabitants of the municipality worked, where the paimeros can express their ideas, be heard and raise their voice, proposing based on a diagnosis the creation of a means of communication that they long for. This strategy is expected to contribute to the social development of the community, based on the conducting workshops, trainings and a proposal for a means of communication, allowing the application of the processes and knowledge acquired with the help of the creators of this project. Communication in a population allows all its members to be informed of different problems that affect them, providing support to the community, making their way of life visible. As students of Social Communication-Journalism, we care about the social development of the communities and by projects of social interest, that is why we decided to search for departments, regions or municipalities that today are still forgotten by the state or lacking strategies or means of communication After an extensive search, the decision was made to work with the department of Cundinamarca, since there are municipalities where communication does not work properly. effective, for which the execution of a communication strategy is necessary. This we evidence Due to the fact that several visits were made to the municipality, we perceived that the community had no clear the concept of communication, nor its processes. Communication is the exchange of all kinds of opinions and news through speech, writing, sound, image or other types of signals, which are important in a community, which is why the need to create and develop a project that meet the needs of the community. Being professionals in training, we leave in process the execution of a strategy of communication that seeks the cooperation of government entities and the population to contribute to social development for the municipality, with communication bases and concepts keys, for the leaders of the main villages and neighborhoods, who will be the main co-participants of this initiative