Examinando por Autor "Hernández Mendoza, Zuly"
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- ÍtemPlan estratégico 2019 - 2023 Hotel Cartagena Real(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Hernández Mendoza, Zuly; Suarez Torres, Sandra; Peralta Matos, Manuel Esteban.When carrying out the strategic plan for the Hotel Cartagena Real, progress is made in the strategic diagnosis that helps identify weaknesses, strengths and threats faced by the Hotel and analyze preventive and corrective measures that report improvements in the service provided, as well as advancing its mission, vision and values. This management tool will provide the Hotel with a unified vision and mission among all your collaborators reflected to the external client, likewise you can focus on the most relevant aspects that add value and discard those that are not typical of the business and that generate traumas and delays in the provision of the service. To carry out the strategic plan, the contribution of senior management is important of the hotel, regarding the information for the construction of the diagnosis strategic, strategic direction and analysis of the environment. Also need have the information of the hotel clients to whom an instrument will be applied survey that allows identifying their perception regarding the provision of the service offered by the Hotel Cartagena Real. It is also important to mention that conducting this research relates the interest of researchers in the subject that frames the development of a strategic plan for the Hotel Cartagena Real as input required by COTELCO.