Examinando por Autor "Garzón D’Aleman, Maria Paula"
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- ÍtemRedes neuronales y el pronóstico de ventas de una agencia de seguros de la ciudad de Bogotá D. C.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Garzón D’Aleman, Maria Paula; Díaz Herrera, Cristian CamiloThe next study purposes to establish a statistical model for the analysis of acquiring trends with the characterization of the different types of buyers that the analyzed company has, the main focus was to propose strategies that allow entering the dynamic market optimizing the resources of the company. The trend analysis that was carried out would take into account the factors that could have contributed to how increase sales and which ones affected them; taking into account the economic activity of the analyzed company the main risk factors was: customers, service, quality of service, renewal policies and new business, response time, prices of each of the solutions and the benefits, finally, the constant change in the culture of insurability