Examinando por Autor "Forero González, Álvaro Antonio"
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- ÍtemMachine learning para la segmentación y optimización de los costos de adquisición de clientes(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Forero González, Álvaro Antonio; González Veloza, José John FredyThis work develops an important advance in the classification, prediction and segmentation of Casur affiliates, as part of its strategic objectives, facilitating the entity's planning. To do this, basic rule models were adopted, followed by machine learning classification and clustering models. Of which the first were used as a basis for comparison and the last two were used as input in the rest of the analysis. However, since the models have associated errors, the binomial probability distribution model was used to find the number of commercial approaches necessary to have, at least, one sale with a probability of 99%; and optimize, in this way, the customer acquisition model, with which it was also possible to compare the best model, according to the current state of the entity.