Examinando por Autor "Cuervo Blanco, Camilo Andrés."
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
- ÍtemAdvertising & Learning (A&L): Potencial de la publicidad para afianzar la motivación e interés en el aprendizaje de matemáticas en contextos escolares, caso Colegio Santa Marta (Usme, Colombia)Cuervo Blanco, Camilo Andrés.; Palacios Chavarro, Janneth Arley.This study deals with the possibilities that concepts and advertising tools can have in academic environments, to be able to strengthen motivation for learning in students of secondary level; for this, an exploratory study was realized, in which it was had as sample the students of degree 701 and 702 in math class of Santa Martha School, located in the locality of Usme (Colombia). Techniques used were structured interviews, designed to be applied to teachers in the math area and to know the design and structure of their classes; on the other hand, the technique of non-participatory observation in classes was used to observe students behavior about the class; in addition to this, a tool was applied to the students in order to know perception of classes. After applying the different techniques, it became evident that different problems are generated in the classroom, particularly those related to motivation towards the subject. To contribute to this, an advertising campaign was designed to improve thematic content of class, and thus generate greater ownership and motivation for it, using concepts and advertising tools. This research allows us to observe how concepts and advertising tools can contribute to the teaching and learning processes in areas where there are often difficulties of interest and motivation that can affect learning.