Examinando por Autor "Cifuentes Naranjo, Marcela"
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- ÍtemMonografía “la sostenibilidad ambiental en las agencias de viajes, nuestro motor de desarrollo empresarial”(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Cifuentes Naranjo, Marcela; Salazar Amaya, Ana María; Orozco, JorgeGreen marketing has been seen as a "Green Trend" but not as a necessity to take responsibility for the environment and society. In this context we want invite them to learn about the benefits, the processes and if it really is complying with the minimum guidelines for environmental sustainability. E 1992 at the summit of the Earth that was brought to Rio de Janeiro, the World Organization for Standardization (ISO) He committed himself to the creation and implementation of guidelines whose main objective is the industrial production in relation to the environment. This is how it gives rise to ISO 14,000 standards. In this way, the Certification of the Management System is granted Environmental (for the company), and the green seal (for the products). The concern of companies today is, how to involve the consumer of our product of our product or service to be part of the company's sustainability. We must fully comply with the established regulations in order to have a future with safe natural resources and be able to minimize environmental impacts