Examinando por Autor "Castro Rozo, Alvaro Ernesto"
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- ÍtemEl rol del empaque más allá del consumo(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Castro Rozo, Alvaro Ernesto; Zambrano Lozano, Edwardhe present work developed to apply for the Master's degree in Creative Communication, increased development interest in the package, as part of the objective environment, communicative values additional to its primary functions, which provides it with the ability to stay in time and in the artifactual environment of the human being even after having detached from the product it contains. Analyze the community characteristics of the package as an object; Its nonlinear relationships with the human being and what lead to the objectification as materialization of the consumer's imaginary. Addressing a packaging evaluation model as objects, evaluate the main characteristics of the element, analyze the relationships of these under the elements and the meaning-significant relationship. Subsequently, it is analyzed how these communicative characteristics are part of the intensity of the project and are applications for its functionalities as a package that has become a fundamental part of the products, their packaging and brand positioning in the markets, a letter of introduction to consumers. Aspects such as design, communication and functionality are specified in this definition; from the containment, logistics and advertising categories. From this, an evaluation matrix of the characteristics that promote the reinterpretation and possible permanence of the packages after consumption was designed, which were verified by means of a survey that allows us to determine which packages are kept by consumers and how these characteristics new functionality is manifested and determined in the package that allows you to free from its basic functions associated with the product it contains