Examinando por Autor "Camelo Méndez, Wallner Yarin;"
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- ÍtemEfectos de las variables ambientales sobre la decisión de compra del consumidor de:Fruti helado(Fundación Universitaria Los Libertadores. Sede Cartagena., ) Perdomo Rivera, William Francisco,; Camelo Méndez, Wallner Yarin;; Cáceres G, AmparoFaced with the current market dynamics, retail establishments with their traditional type, are being overshadowed by new archetypes of commercial establishments called free trade, which converge a number of variables in the environment, that encourage and reinforce the purchase action by the consumer. These elements bit implemented in the domestic market, including those setting environmental variables, added to the mix of psychological and sociological characteristics of the individuals who made the purchase. Therefore, we analyzed the different concepts involved in research on the influence of environmental variables on the decision to purchase Fruti Helado in a real environment.