Examinando por Autor "Cabrejo Urrego, Erdwin Arley"
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- ÍtemEstudio de factibilidad para empresa dedicada a generar experiencias memorables para celebraciones - Trisílabos(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Cabrejo Urrego, Erdwin Arley; Bueno Aguirre, Fernando; Triana, Jenni Karina; Chaves Lopez, Angela MarcelaToday and given that man is a social being by nature, the interactions between the individuals of a society, no matter how small, no longer go unnoticed, the same people look for that the existing links are commemorated in a unique and memorable way. Due to the above, the present feasibility study is generated, which will determine the viability of the business idea of a company dedicated to generating unique experiences for different types of celebrations. The portfolio of services offered, is created to provide the segment of customers with the opportunity to realize their exclusive celebrations, a need that was evident in the segment of customers, who expected from such events something exclusive, different and creative, leaving behind many Inconveniences of different kinds that affect them at the time of holding a celebration. In the existing market, several tools are integrated that can increase the potential of a celebration, such as the new design thinking, which integrates the client as part of the solution of their needs, open collaboration or Crowdsourcing, where other people are invited to be part of the solution, and the customization of the service or product that aims to give a unique touch. The study takes into account different aspects such as: business opportunity, financial projections, target market analysis, legal considerations and visual communication, which provide favorable results to carry out the aforementioned business idea.