Examinando por Autor "Cárdenas Parra, Olga Susana"
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- ÍtemPropuesta de elaboración de direccionamiento estratégico para la empresa constructora 2012 S.A.S.Cárdenas Parra, Olga Susana; Rojas Gamboa, Liliana María; Aponte Chiviri, Diego OrlandoThis research includes a progressive analysis of the current situation of the construction company and the need to adopt a strategic direction in accordance with its organization, as well as a proposal of strategic direction for the Constructora 2012 SAS, in such a way that it actively integrates to the sector, seeking that its performance is flexible and adaptable to market fluctuations; formalization is the fundamental response to this conjuncture, it is the change that involves a synergy between the company and its environment.