Examinando por Autor "Buritica González, Luz Mileny"
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- ÍtemPlan de negocio para la creación de la empresa instalsegurity(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Buritica González, Luz Mileny; Cubillos Castro, John Jairo; Duarte Gomez, Raul AlbertoThe purpose of this Degree Work is to study the economic, social and administrative feasibility of setting up a home security system installation company, such as INSTALSEGURITY S.A.S, to develop its activities, identifying the business opportunities offered by the city of Bogota so that the company can carry out its activities in an enduring way, given the current conditions, to satisfy the protection needs of actual and potential clients. You will find yourself divided into chapters where the generalities of the company will be revealed, such as the organizational structure, the financial evaluation, the regulatory framework, the services provided, its structure, and everything that should be known about the company. In chapter one, everything is presented about the innovation of the project, innovation in improvements and in the design of the service plan, innovation is what will make the company something new in the market. In the second chapter you will find everything related to the market, such as the objectives, services provided, the perception of customers through inquiry surveys, current and potential offer, supply and demand of the service. On the other hand, chapter three shows the diagnosis of the structure, distribution and communication channels and strategies, distribution tools, analysis and pricing strategies, advertising and promotion of the service, in turn chapter four contains the image of the company, the image logo, type logo, the organizational structure, the positions and their functions and the occupational risks assumed by the organization In the following chapters you will find the target market and the market nest, the target market and the competitive advantages that INSTALSEGURTY S.A.S. as well as the financial analysis of the income and expenses, expenses and costs, and their financial statements, the investment to be made and the return thereof, as well as the financial obligations to be acquired. Finally, the legal and social framework of the project, the technical, financial and commercial validations, as well as the quality management, the conclusions of the work carried out, the bibliography used and the annexes in which it is found and the financial analysis of the organization. In this project, we present analyzes of different important aspects to take into account for the start-up of a company. All in order to reflect the feasibility of the project and have sufficient elements to carry it out.