Examinando por Autor "Buitrago Celis, Diana Alejandra;"
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- ÍtemEstudio de caso: análisis de la visita médica como táctica de mercadeo para la promoción de productos del laboratorio Gynopharm en la zona: Noroccidental De Bogotá en el primer semestre de 2014(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Buitrago Celis, Diana Alejandra;; Posada Gómez, Gustavo AdolfoFrom the origins and beginnings of humanity man has seen the need to use drugs or products to overcome physical ailments and other diseases that occur with the passage of time and economic dynamics of the pharmaceutical market was born, which today is not only necessary, but one of the most competitive and growing world. A reason for this market has demanded generate through marketing strategies to promote and position their products; for this case study, the aim is to analyze within specific marketing strategies that address pharmaceuticals, medical visit as marketing tactic to position products Gynopharm laboratory in Bogota.