Examinando por Autor "Bermúdez sanjuán, María del Mar."
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
- ÍtemLa innovación como herramienta en la gestión administrativa - caso COTECMARBermúdez sanjuán, María del Mar.; Guzmán Álvarez, Yhorlene.; Arrieta Rodríguez, Diógenes Alejandro.This study presents the business model and the management of administrative processes of the company Cotecmar while identifying the impact that innovation has had on the administrative evolution of this organization through the use of ICT in the innovation of products and services. Therefore, the present work would allow to show the changes that this company has had using innovation as a tool for continuous improvement of its products and processes and to deepen the theoretical knowledge about the different theories, conceptions, perceptions and / or definitions of innovation. and its influence on the business world.