Examinando por Autor "Aranda, Geraldine"
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- ÍtemPropuesta para mejorar el servicio y atención al cliente en la Fundación Universitaria Los Libertadores sede Bogotá hacia los estudiantesAranda, Geraldine; Gacharna, Claudia Marcela; Espinoza, María del PilarThis research aims to determine the perception of customer service for students of the Los Libertadores University Foundation - Bogota campus, considering the student as a client and their role within the institution as such, and thus generate a proposal for improvement for care and service to the client of the institution by means of a strategy in which the methods that meet the needs and expectations of the community are raised, supported by an advertising campaign for the PQRSF system. Evidencing the importance of the attention and customer service offered to the student through the complementary services offered by the institution, obtaining information for the medium of various research tools.