Examinando por Autor "Alfonso Castillo, Daniel Camilo;"
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- ÍtemEl perfil del ñero, un latente producto cultural(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Alfonso Castillo, Daniel Camilo;; Avendaño Rodriguez, Luis Alfredo,Understanding and appropriate practices and lifestyles of different groups of society, it became inevitable and relentless condition in advertising and marketing for content creation generating attracting audiences in the search for effective results strategic, which are mostly in favor of profitability, which tacitly and naturally result in even-handed look or conceive an ideal culture content. Bogota as economic epicenter and capital of Colombia, sees the survival of different cultural groups, which one has gained prominence in the city based on their criminal and aggressive behavior, so that the Ñeros, have positioned the company as a synonym and index of insecurity, crime and vulgarity, determined by particular forms of dress, speech and proceed. Thus a prodigy stage wasted, seen as unprecedented social problems, which through a semiotic analysis of publications of this group in Bogotá is identified that Ñero is a latent cultural product generator rhetorical audiences and advertising available.