Administración de Empresas a Distancia
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- ÍtemDiagnóstico estratégico al Hotel AIXO Suites(Fundación Universitaria Los Libertadores. Sede Cartagena., ) Yepez De Oro, Diana Carolina; Diaz Carmona, Yulaidis Margarita; Ospino Maza, Diana Patricia; Margarita Piña, EdnaThe Covid 19 pandemic affected all sectors of the economy, especially world tourism and Cartagena was no exception, the city experienced a significant decrease in the number of tourists who came to visit it, which had a negative impact on the economy. local, leading to the closure of many hotels, restaurants, recreational centers, travel agencies and other companies that made up the sector. The Aixo Suites Hotel was no exception. It is a 3-star hotel, located in the city of Cartagena in the Marbella neighborhood, facing the sea. In order to cope with the situation, it had to rethink its operation and reinvent itself after the pandemic. In this research work, all the processes that the Hotel Aixo Suites went through from its beginnings to the present day will be detailed; the processes and actions that were executed, the times and the necessary measures that were taken to recover from the COVID-19 Pandemic. As well as the affectation generated by the unification of all the hotels that make up the chain to which it belongs, in the same reservation center operating from a single place. A strategic analysis is carried out, taking into account the macro and micro environment, applying the EFE, EFI, MPC, DIAMANTE DE PORTER, PEEA matrices, which allowed us to know the current state of the hotel and from this, propose the necessary strategies to achieve a greater positioning in the market and, therefore, better profitability and preference within the city.
- ÍtemPlan Estratégico Para Incrementar Las Ventas En La Empresa Kokoriko De Villavicencio(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Prada Medina, Leidy Joaquina; Bustos Losada., MireyaWith the realization of the strategic plan it is sought to increase sales, promoting actions of habits among its collaborators and the establishment of competitive rules, which lead to greater and better labor management, more dynamic and harmonious, and therefore more productive and competitive. Having in account, the participation of all its members and assertive communication and proactive, generating organizational synergy internally. This process involves gathering sales efforts around the source of knowledge to apply it constantly. Therefore, the sales force is a command that requires care and weakens when products are not offered and quality services. In that order of ideas, when the moments of truth are not handled well, the service quality returns to mediocrity. The applied methodology was descriptive and a survey was applied to its collaborators; with the purpose of identifying the sales strategies that is currently executing, to subsequently offer necessary corrective measures leading to continuous improvement in service qualit
- ÍtemCosechando la lectura y la escritura a partir de materiales de desecho en la i.e.d. armando estrada florez zona bananera(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Martinez, Betty Cecilia; Perea De Hernandez, Rosario Delia; Orellanos Perea, Eusebia Isabel; Nieto Díaz, Jorge AdolfoTaking the garbage or waste (old notebooks), such as materials that arise from human and animal activities and that are discarded, in the institution who presented a very low reuse habit, which generated a need and a concern arose, which led us to investigate and propose solutions, which generate in the students in a certain way a habit of reuse, recycling and environmental hygiene and that in this way a school community will be built with great values and respect for the environment, ecological, environmental and especially cultural.
- ÍtemEvaluación interna de la gestión de los componentes estratégicos de la cooperativa de trabajo asociado “serviactiva” sede villavicencio – meta(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Bonilla Castro, Nohora Milena; Correa García, María Angélica; Pereira Duran, Daniel; Hernández de Hadechny, YolandaCooperativism in Colombia has been growing gradually as a form of business that seeks to maintain the associativity of people in order to seek improving their quality of life through the development of organizations efficient in their processes and activities, which is achieved through the application of strategic actions focused on achieving positive results for clients internal and external. Therefore, the strategic planning applied in the administrative management of the various types of cooperatives such as Associated Work, has become an essential tool to direct the effort of human resources towards the achievement of the business mission and vision, as a source to achieve the development and organizational growth, without neglecting its primary purposes as are to be non-profit entities that contribute to the well-being of their direct contributors who provide their work capacity for development of economic, professional or intellectual activities, in order to produce in common goods, execute works or provide services to satisfy the needs of its associates and the community in general. To achieve this, administrative management needs to be more effective and efficient in the management of technological resources, human technicians and in order to achieve positive results in the development of the corporate purpose, Therefore, strategic planning is vital since it "indicates the actions to undertake, to achieve the ends taking into account the competitive position and forecasts and hypotheses about the future”1 that allow you to achieve solidarity objectives and therefore organizational growth.
- ÍtemAgro House Nuqui Cundinamarca(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Valencia Ramírez, Rosa Mariela; 2017This project is aimed at satisfying the needs of the population of the city of Bogotá and its surrounding municipalities, applying this model of tourism and sustainable development in an environment of the municipality of Tobia Cundinamarca to meet the demands of a certain group of clients, generating in these groups the culture for agriculture and promoting education with the environmental care. The project presents the strategy of creation and construction of a rural agricultural lodging house in the municipality of Tobia, Cundinamarca with the aim of putting it at the service of visitors. This business has opportunity because currently tourism in Colombia is opening up to the dynamics of the globalization and has been contributing to development in sectors other than extractive in the country. The sector In general, it has been a source of income for the creator of any project of this type, since the advantages geographical and cultural characteristics of the country have allowed it to gain comparative advantages over other nations of the tropic. The project will be located in the municipality of Tobia, Cundinamarca due to its proximity to the capital of the country allows it to exploit a potential internal tourist market in addition to offering characteristics landscaping with a range of varieties that challenge the routine of city work.