Search
Now showing items 1-3 of 3
Cómo la publicidad dirigida al consumo de bebidas gaseosas afectó las decisiones de compra de personas nacidas en el periodo de 1960 a 1980, denominados como generación x en Bogotá.
The consumption of carbonated drinks increases cardiovascular disease and diabetes. A Colombian, on average, spends about 196,773 a year on this type of drink. Faced with this scenario, the brands that promote the consumption ...
Análisis al consumidor cervecero artesanal en la ciudad de Bogotá y su razón de compra frente a la marca Lubianka
The craft beer industry in Colombia has increased its share to reach 0.5% market share in 2020, in which there are around 255 companies called "microbreweries" in Bogotá alone. Despite the monopoly imposed by Bavaria, these ...
El mal gusto en la publicidad de moda y el aesthetic como modelo de percepción y consumo para la construcción de la autoimagen, caso de estudio Bad Bunny en jóvenes de 18 a 25 años en Bogotá 2021
To begin with this section, preliminary inquiries are taken into account to achieve a deep development with a clear research objective. From the area of the disciplinary domain, advertising; proceeds to understand how ...