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Cómo la publicidad dirigida al consumo de bebidas gaseosas afectó las decisiones de compra de personas nacidas en el periodo de 1960 a 1980, denominados como generación x en Bogotá.
The consumption of carbonated drinks increases cardiovascular disease and diabetes. A Colombian, on average, spends about 196,773 a year on this type of drink. Faced with this scenario, the brands that promote the consumption ...
Análisis al consumidor cervecero artesanal en la ciudad de Bogotá y su razón de compra frente a la marca Lubianka
The craft beer industry in Colombia has increased its share to reach 0.5% market share in 2020, in which there are around 255 companies called "microbreweries" in Bogotá alone. Despite the monopoly imposed by Bavaria, these ...