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Proyecto creación de empresa: C Publicidad creatividad y estrategia
Cpublicidad is a digital advertising agency that aims using digital platforms optimized for mobile devices get a feedback from the end customer to the service provider; initially gourmet restaurants in the category of ...
Merchandising visual como herramienta de análisis en mercados emergentes. Análisis de caso de Tiendas D1 en Bogotá
The inclusion of “hard discount” business models in the Colombian market has brought
I get different changes, particularly in relation to consumption, some of them
are evident in the habits, behavior and culture of the ...
Estrategia de marketing olfativo como diferenciador para la marca “supermercados urbanos” en Bogotá
Defining a smell or an aroma to a specific type of market with the intention of awakening the client's senses, as well as identifying if it is of value for this, are uncommon topics in the different fields of research in ...
Plan de marketing enfocado a la generación de Branded Content para la agencia Le Grand Distrito Creativo.
In Colombia, there are a large number of advertising agencies aimed at creating content for
brands. However, its methods to approach the consumer are habitual and recurrent because its
clients remain traditional and the ...
Representaciones de vejez en la publicidad audiovisual de marcas en bebidas alcohólicas
Old age is understood as a multidimensional process of human beings where
is specified with its own, complex and irreversible particularity that begins from conception and
concludes with death. It should be noted that ...