Browsing Publicidad y Mercadeo by Title
Now showing items 1-20 of 73
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Advertising & Learning (A&L): Potencial de la publicidad para afianzar la motivación e interés en el aprendizaje de matemáticas en contextos escolares, caso Colegio Santa Marta (Usme, Colombia)
This study deals with the possibilities that concepts and advertising tools can have in academic environments, to be able to strengthen motivation for learning in students of secondary level; for this, an exploratory study ... -
Advertising & Learning (A&L): Potencial de la publicidad para afianzar la motivación e interés en el aprendizaje de matemáticas en contextos escolares, caso Colegio Santa Marta (Usme, Colombia)
This study deals with the possibilities that concepts and advertising tools can have in academic environments, to be able to strengthen motivation for learning in students of secondary level; for this, an exploratory study ... -
Análisis al consumidor cervecero artesanal en la ciudad de Bogotá y su razón de compra frente a la marca Lubianka
The craft beer industry in Colombia has increased its share to reach 0.5% market share in 2020, in which there are around 255 companies called "microbreweries" in Bogotá alone. Despite the monopoly imposed by Bavaria, these ... -
Análisis de casos de plagio en publicidad en Colombia
Advertising was first used by an Egyptian papyrus from over 2,000 years ago. antiquity. It is also known that the criers have their advertisements in the requested market different products from that time. Advertising ... -
Análisis de las estrategias de marketing político utilizadas en las campañas electorales de los jóvenes Donald González, Guillermo Sánchez y Yuly Acuña diputados elegidos en el año 2015 para la Asamblea Departamental de Boyacá
This research analyzes characteristics of the political campaigns of young candidates between the ages of 18 and 28, for the 2015 elections before the Departmental Assembly of Boyacá-Colombia. Of the 16 deputies elected ... -
Bom Unicode
The evolutionary process in the identification of the so-called "URBAN TRIBES", today recognized as "CONSUMER TRIBES", require the creation of icons of recognition of each one of them, elements that allow integrally to ... -
Bom unicode
The evolutionary process in the identification of the so-called "URBAN TRIBES", today recognized as "CONSUMER TRIBES", require the creation of icons of recognition of each one of them, elements that allow integrally to ... -
Branded Content: Una alternativa para la evasión de la publicidad en los medios de comunicación colombianos
In Colombia, with the revolution of new technologies and globalization, audiences have broader access to information, this is due to the growth of the population with access to satellite TV and the internet. Advertisers ... -
Congruencia entre la percepción de los atributos de Mr. Tea en los jóvenes universitarios y los contenidos presentados en la publicidad
The research on the perception of the attributes of Mr. Tea university students in female and male stratum 3 and 4 of the city of Bogota, in front of the consistency of the contents presented in advertising, presented ... -
Cómo la publicidad dirigida al consumo de bebidas gaseosas afectó las decisiones de compra de personas nacidas en el periodo de 1960 a 1980, denominados como generación x en Bogotá.
The consumption of carbonated drinks increases cardiovascular disease and diabetes. A Colombian, on average, spends about 196,773 a year on this type of drink. Faced with this scenario, the brands that promote the consumption ... -
Creación de empresa LikeBrand: Conectando progreso digital.
The creation of an audiovisual business project in the city of Bogotá is carried out, for certain sectors where we find versatility in the market and natural persons. Likebrand wants to take charge of taking the evolution ... -
Los cuentos que nos echan las marcas: desarrollo de narrativas transmedia desde el caso de influencer colombiano Juanda Bogotá Colombia 2022
Brands are present in the daily lives of human beings, constantly influencing the development and decisions they make. For a long time, brands have had ambassadors for their image, from characters such as the cowboy for ... -
Efectos de las variables ambientales sobre la decisión de compra del consumidor de:Fruti helado
Faced with the current market dynamics, retail establishments with their traditional type, are being overshadowed by new archetypes of commercial establishments called free trade, which converge a number of variables in ... -
Empresa:joyas Lámour
Design and produce handmade jewelry in 925 silver in crystallized colors imported from Paris, to cover the towns of Candelaria and Chapinero, considering the viability in each of the phases del estudio, in the city of Bogotá -
Estrategia de marketing olfativo como diferenciador para la marca “supermercados urbanos” en Bogotá
Defining a smell or an aroma to a specific type of market with the intention of awakening the client's senses, as well as identifying if it is of value for this, are uncommon topics in the different fields of research in ... -
Estrategia transmedia de difusión para sellos discográficos de música electrónica Underground, escena Drum & Bass en Bogotá, caso Filthy Roots Music
The project seeks to analyze advertising and transmedia strategies in relation to the seal label and how this can help potentiate the musical genre, since it has not had a successful positioning during the last 5 years; ...
