Congruencia entre la percepción de los atributos de Mr. Tea en los jóvenes universitarios y los contenidos presentados en la publicidad

Abstract

The research on the perception of the attributes of Mr. Tea university students in female and male stratum 3 and 4 of the city of Bogota, in front of the consistency of the contents presented in advertising, presented evidence that determined that there is congruence between what consumers perceive advertising messages and therefore the creation of a copy associated with drinks is recommended 'take into account the implementation of product testing, to find out the perception of client on the consumption of beverages which are manifested actual product attributes for which advertising messages are taken into account; indicating that the science of perception, sensation, emotion, motivation and the chemical senses are crucial to the creative processes of the communication.