Browsing Facultad de Ciencias Económicas, Administrativas y Contables by Subject "Marketing digital"

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Análisis del concepto Green marketing como herramienta de competitividad en el sector hotelero caso hoteles Bogotá plaza y Ar salitre

Pava, Susan Camila; Coral, Diana Marcela

This research was carried out to try to explain the concept of Green Marketing and how it has come to the hotel industry, to become a tool for competitiveness in the sector, this research will take the case of hotels:  ...