Posverdad, el virus de la mentira que contaminó y envolvió a Colombia en el Plebiscito por la paz-2016

Abstract

This thesis analyzes how Fake News published on the Twitter social network influenced the polarization of Colombians around the plebiscite campaign for peace. For this purpose, we start from two broad lines of Social Communication, on the one hand, the studies on the management of public opinion, and, on the other hand, the current debate of Post-truth, category of analysis, which forms the prism of this investigation, which starts from the results of the agreements in the Plebiscite for Peace; All this was developed in the framework of digital media, more exactly in the social network Twitter. Similarly, the methodology is qualitative exploratory type, executing an analysis of political discourse in the social network Twitter, through the categorization of codes which led to the systematization of information obtained through the system ATLAS TI, which led to the creation of a hermeneutic unit. In the first part, the discourse of the political leaders of the Yes and No campaigns, Juan Manuel Santos and Álvaro Uribe Vélez occurred on the occasion of the Plebiscite campaign. In this chapter the mechanisms of Post-truth were identified and described. In the second part, the reactions of the followers of the official Twitter accounts of the two political leaders already mentioned during the voting day were known. This chapter describes how content and / or false information was viralized because of the bots, a system that in one way or another sent them information that fed their beliefs. What allowed in the third part, to know the influence of Tweets published by political leaders, during the campaign of the Plebiscite on Twitter users; fact that led to check that there was political influence in the Plebiscite for Peace; the previous thing crossed with the quantitative analysis presented by ColombiaCheck, which sustains probative arguments in the development of this thesis.