Diagnóstico y diseño de una estrategia de comunicación, para el cambio social, caso participación democrática estudiantil de la Fundación Universitaria Los Libertadores

Abstract

The absence of democratic participation of students in the election of representative students made in 2013 into the Fundación Universitaria Los Libertadores, shows a high asbtentionism and lack of interest from students community. This report searchs to create a comunicative proposal that encourage students to paticipate in the transformation that affect the institution, having like priority factors that help to university's growth. To do this, it take like base the conceps of democracy, participation and comunications focused in social change, just as the implementation of comunicative sources and stages that help to generate a pedagogy of democracy into the institution, wich generate a change in the way like the student perceive and employ the participation mecanism established into the institution.